The Most Affordable Beats by Dre to date - Beats Flex

Written by Kevin Cheng on . Posted in Industry News

Beats FlexSince the acquisition by Apple late in 2014, Beats by Dr Dre has been pumping out products with more and more Apple hardware. Today Beats by Dr. Dre introduces Beats Flex, their most affordable premium wireless earphones to date. The earphones leverage the flexible and convenient design of BeatsX, and boast tremendous improvements, including magnetic auto-play/pause earbuds, a 12-hour battery life, a new acoustic driver and upgraded microphone for impressive sound performance, and USB-C charging. Beats Flex delivers a high-quality sound experience for a fraction of the cost of its predecessor.

“I’m excited to announce that Beats is launching its most affordable product ever—packed with incredible audio technology from Apple,” said Oliver Schusser, vice president of Beats, Apple Music, and International Content. “This will allow even more music fans around the world to experience the quality sound and design Beats products are known for.”

Sound
Beats Flex employs a proprietary layered driver with dual-chamber acoustics to achieve rich, balanced sound with outstanding stereo separation. Laser cut micro-venting and an optimised driver angle ensure ear pressure relief and accurate sound delivery. Additionally, an advanced digital processor fine-tunes the audio for accurate bass, precise mids, and low distortion across the frequency curve.

Design
Whether you want to listen to music, take a call, or scroll your social feed, Beats Flex will be there when you need it. Made of durable Nitinol material, the Flex-Form cable is extremely lightweight and nearly unnoticeable while wearing around your neck. Magnetic earbuds make listening that much easier by automatically playing music when they’re in your ears and pausing when they’re attached around your neck. When not in use, they easily coil up into your pocket or purse, tangle-free. And with four eartip options, you get a personalised, secure fit for optimal sound and comfort.

Technology
With Class 1 Bluetooth® technology, Beats Flex offers extended wireless range and fewer dropouts. An advanced built-in microphone helps reduce wind noise for elevated voice clarity and call performance. On-device controls allow you to adjust volume as well as manage music, take calls, or activate voice assistant.

The Apple W1 chip seamlessly integrates Beats Flex into your world of Apple products. Simply power on and hold near your iPhone or iPad for one-touch pairing. From there, your Beats Flex is ready to be used with any Apple device that is synced to iCloud so you can seamlessly switch between products, check battery status, or use Audio Sharing.

Audio Sharing lets you wirelessly share audio with your friend using Beats Flex and another pair of Beats headphones or AirPods. From a song, to a podcast, or even a movie—some things are better together. Now you can easily share whatever you’re listening to on an iPhone, iPad, or Apple TV and each control your own volume. Simply bring the second set of headphones near your Apple device and connect with a tap.

Battery Life
Beats Flex upgraded; all-day battery boasts up to 12 hours of listening time. If you need a little extra power, 10-minute Fast Fuel charging with the included USB-C cable gives 1.5 hours of playback when battery is low.

With USB-C charge, Beats Flex provides a single charging solution across both Apple and Android platforms. Android users can also download the Beats app from the Google Play Store to get additional features like quick-pairing, device status (i.e. battery levels), and firmware updates.

Environmentally Friendly Packaging
Beats Flex’s packaging uses the least amount of plastic of all Beats packaging to date and is made up of 87% fibre-based materials. All the wood fibre in the packaging comes from recycled sources or responsibly managed forests, and the product tray is recyclable with paper.

Pricing and Availability
Beats Flex RRP at AUD$79.95 and will come in four stylish colours, with the Beats Black and Yuzu Yellow available for pre-order beginning today at apple.com and available from 21 October 2020. The Smoke Grey and Flame Blue variants will be coming early 2021. They will be available at authorised resellers beginning 20 November 2020.

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