Calling all app developers: Amazon just launched a new tool that you'll no doubt want to take a peek at. The company's Web Services (AWS) division has just introduced Amazon Simple Notification Service (Amazon SNS) with Mobile Push, which is described as a "fully managed, cross-platform push notification service in the cloud." The real kicker, of course, is this nugget: "With one simple API, application developers can easily send notifications to Apple iOS, Google Android and Kindle Fire devices." Amazon's allowing all AWS customers to use the service for free so long as the reach remains under one million users, but even if you exceed that, you'll only be asked to pay $1 for each additional million.
Devs who have historically had to build and maintain different push architectures for separate platforms will likely fawn over such a universal approach, and while it's certainly not the first of its kind, it's the first to be backed by a stalwart such as Amazon. Hit up the outfit's SNS portal to get started, but please, don't take this as a green flag to up your spamming efforts -- we all know how that turned out for Farmville.