Babbel's been doing a solid job of picking up users as it attempts to help people around the world learn new tongues over their lunch breaks, but evidently, it's not picking up steam in the US as well as it would like. The remedy? Buy the market share one so desires. Today, the company has announced the acquisition of San Francisco's own PlaySay -- a language learning company that has been tearing up every app store it approaches since launching at TechCrunch Disrupt in September of 2011. With that, however, comes some pretty unfortunate news for users. PlaySay apps are going to be yanked 45 days from now, with website visitors funneled over to Babbel's site. Moreover, we've confirmed that none of PlaySay's technologies will be integrated into Babbel's programs, and that only PlaySay's founder (Ryan Meinzer) will remain on staff as an "adviser."
We've got nothing but love for Babbel's software, but what this means for consumers is simple: one less player in the space, and a dead-end for the technology that was developed in order to launch PlaySay. Of course, we aren't going to pretend that this type of thing doesn't happen all of the time, but alas....
Filed under: Software