The BB10-toting BlackBerry Z10 has just been unveiled in India, priced at Rs 43,490 ($800) for an unlocked unit. Coinciding with the announcement, the BlackBerry Music Store has also gone live in the country starting today, offering a mix of local and international music. Support for local languages aside, the app offerings have also been given an Indian flavor with the inclusion of country-specific goodies spanning various genres including news, banking, travel, entertainment and lifestyle. The subcontinent is quite important for the company formerly known as RIM, and its devices are still popular in the region, despite taking a beating in market share recently (see coverage), courtesy the BBM service that makes them the go-to smartphones for those hooked on to the instant messaging platform. However, the Z10's sticker price puts it in the same league as the 16GB iPhone 5 and HTC's full-HD Butterfly (both costing roughly $50 more), and it remains to be seen how the price-sensitive Indian market will react to the new entrant.