British Airways' digital billboard identifies planes as they pass overhead (video)

Written by Digital News on . Posted in News from the Web

British Airways' digital billboard identifies planes as they pass overhead (video)

We're no stranger to digital billboards -- Engadget made its own big-screen debut in Times Square back in 2011 -- but British Airways' latest endeavor is unlike any we've seen before. According to The Drum, the new advertisement, installed front and center at London's Piccadilly Circus, uses "custom-built surveillance technology" to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is headed. The airline's new #lookup campaign is marketing at its best -- see for yourself in the video after the break.

Filed under: Transportation, Internet

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Via:@clintonjeff, The Drum

Source:British Airways

Read more http://www.engadget.com/2013/11/22/british-airways-billboard/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi

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