Terry Myerson, who took over as corporate vice president of Microsoft's Windows Phone division following Andy Lees' departure in 2011, is helping to kick off the second day of D: Dive Into Mobile here in New York City. Right out of the gate, host Ina Fried asked where Windows Phone is seeing the most success. The response?
"When you think about the world, there are markets where operators are subsidizing phones, and then there are markets where they aren't. We're seeing the most success in markets where operators are not subsidizing the phone. What happens in the subsidized market -- the market that Apple and Samsung have chosen to focus on -- is that the best innovation happens in the $650 product that's sold for $200. For us, the momentum we're building is with building a phone we can offer for less than $650 [unsubsidized]. Getting to 20 percent share in Mexico or Poland, that's the opportunity."