Nielsen to add web viewers to future TV ratings, with a little help from Facebook

Written by Digital News on . Posted in News from the Web

Nielsen to add web viewers to future TV ratings, with a little help from Facebook After several months of testing within the industry, Nielsen is finally ready to reveal its efforts to bake mobile viewing habits into its TV ratings system. In a wider roll-out of what the company already monitors, it'll launch an SDK for participating broadcasters in mid-November that will ...

Read more http://www.engadget.com/2013/10/28/nielsen-mobile-digital-device-tv-ratings/?ncid=rss_truncated

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