David Eun, presently serving as EVP at Samsung's Open Innovation Center after stints at AOL, Google, Time Warner and NBC Entertainment, just took the stage here in Dana Point, California during the opening night of D:Dive Into Media 2013. Given the media / content focus of the event, the conversation between Eun and host Kara Swisher revolved almost entirely on Samsung's role in the world of content, production, connectedness and distribution. Starting things off with a bang, he affirmed that Samsung is opening two new Innovation Centers that'll act as idea accelerators. In a way, this is Samsung getting into the funding game, which certainly adds a new twist to an industry that has largely been dominated by angels that aren't necessarily a part of a major corporation.
Initially, one will be opening up in the Bay Area, while the other gets planted at an undisclosed location in New York City. Eun noted that in the past, Samsung was "focused on manufacturing hardware," but it realized some time ago that you "have to get both hardware and software right." He stated that the company as a whole has been "investing quite significantly over the past few years on software," and turning to how it impacts content, he explained an internal company process that aims to gather insight about consumers. Not necessarily in the creepy, privacy-invading kind of insight, but in the way of discovering what consumers want, but don't yet have in the marketplace.