We've come to know Square for its efforts in making it easier for small -- and not so small -- businesses to get paid in real life with card readers, iPad registers and apps, but its latest project is trying to help them sell online as well. Square Market has just opened up, and features storefronts from a number of retailers selling good and services online. Of course, in 2013 launching a website isn't that difficult and others like Etsy and eBay have been in this segment for a long time, so what does Square have to offer? According to the company, anyone can open up a store for free complete with photos and a business profile. There's no charge for item listings either, however a 2.75 percent fee is collected on each sale. It's too early to tell if the simple approach will cut into its competitor's market share, but for merchants already using its physical products (or thinking about it) it may provide an easy portal to customers worldwide as well as local.
Filed under: Internet