In a lot of things, being the best generally leads to victory. Usain Bolt is the fastest man in the London Olympics? He wins the gold. A hosting company has the best recorded uptime? It takes home an award. Google launches the fastest consumer broadband available in the US? Boom, victory.
But every so often, life throws us a curve. For every 1972 Dolphins team, there's a pack of believers from NC State eager to do something crazy in 1983. And in more germane terms, there's presently no rhyme or reason why HTC has continually outgunned Samsung in terms of design prowess, yet continues to bleed cash while it's Korean rival mints it. Actually, there is a reason. It's called marketing.