The Unsung Snappers, the unique species of wildlife found behind a phone camera, ready to take photos.
Samsung Electronics Australia announced they are shining a light on plight on these often-overlooked heroes of social media – the Unsung Snappers. These dedicated people are doing their best to get the perfect shot for someone else.
Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week.
While many Aussies will go to great lengths to get help out a mate, new research has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment.
57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.
With the recent launch of the super slim Galaxy S25 Edge, Samsung is empowering the Unsung Snappers of Australia with the tools they need to capture the perfect shot almost every time.
Weighing only 163g and 5.8mm thick, the Galaxy S25 Edge houses a stunning 200MP wide lens camera and next-generation Nightography to help capture every detail day or night – ideal for sunny holiday snaps and low-light evening events.
As posting on social media becomes the norm, Australians can feel the pressure of capturing that perfect photo – even when it’s not their own.
Joshua Gross, Sophie Monk’s husband, is all too familiar with the work required of an Unsung Snapper: “If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.”
“While I’m lucky to have a gorgeous subject, I’ll often take hundreds of shots to make sure we get ‘the one’. There’s always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising. While I’m focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo.”
Almost a third of Australians have said they frequently get asked to retake a photo by a partner or friend as they aren’t happy with their facial expression, with the same percentage of respondents citing that photos are often ruined by someone or something in the background.
Innovative Galaxy AI editing tools mean that Unsung Snappers can make easy and efficient tweaks to photos. Features like Object Eraser, Best Face and Audio Eraser enable quick fixes to problems like photobombers, crowd noises and untimely blinking without having to retake shots.
“The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments,” says Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia. ”By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment.”
The Samsung Galaxy S25 Edge is available in Titanium Silver, Titanium Icyblue and Titanium Jetblack for $1,849 (256GB) and $2,049 (512GB).
To find out more about Galaxy S25 Edge and other Galaxy smartphones, visit the Samsung website.
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