Dreame signals a major step-up in their long‑term investment in the Australian market, today announcing a new partnership with the Sydney Swans. The partnership is already live at the Sydney Cricket Ground (SCG) and will be celebrated with fans at a special Swans fan day on 28 March 2026.
Under this partnership, Dreame will leverage the Swans’ strong national presence and passionate fan base to showcase its growing portfolio beyond cleaning, with a stronger emphasis on personal care. The collaboration underscores Dreame’s ambition to bring its integrated “Human–Vehicle–Home–Sky–Earth–Core” ecosystem closer to Australian consumers and households.
“As we continue to evolve from a category leader in home cleaning into a fully-fledged ecosystem‑driven technology brand, Australia is one of our most important strategic markets,” said Stella Qu, Head of Marketing Australia, Dreame Technology. “Partnering with the Sydney Swans – a club that embodies performance, innovation, and community – allows us to connect with Australians in a more local, authentic way while we introduce a broader range of Dreame products to everyday life.”
The partnership will feature Dreame branding across high-impact SCG assets, including prominent LED signage and in-stadium activations during Swans home games. Dreame and the Swans will also collaborate on a series of engaging content and experiential initiatives that bring Dreame technology to life, from smart floorcare roaming the club’s headquarters to grooming and personal‑care experiences at key events.
“We’re thrilled to have Dreame on board as a partner for the 2026 season,” said CEO Matthew Pavlich Sydney Swans. “We look forward to working with the team to create unique moments for our members and fans this season, including at our Fan Day at Sydney Swans HQ this weekend.”
Dreame’s partnership with the Sydney Swans is part of the company’s broader vision to build a seamlessly connected smart ecosystem for Australian consumers. By accelerating the introduction of new product categories and investing in local brand‑building, Dreame aims to make advanced technology more accessible, more intuitive, and more integrated into Australians’ daily lives.
Fan Day Details
The partnership will be activated with a dedicated Swans fan day on 28 March 2026 at Sydney Swans HQ in Moorepark, featuring player appearances, Dreame product experiences and demonstrations, and interactive activities for fans and families. Further details will be announced on the Sydney Swans and Dreame Australia social channels closer to the date.
