A question sat at the centre of Logitech‘s flagship LogiWork event, recent held at The Lands by Capella in Sydney was “How can technology help Australians work smarter without losing the human element?”
Executives, technology leaders and industry experts examined the changing relationship between people, productivity and artificial intelligence.
The event brought together representatives from Logitech, Adobe, Xero, Luxury Escapes and Vogue Australia to discuss the future of work, alongside the launch of several new workplace devices under Logitech’s Personal Workspace range.
Hybrid Work Is Now Work From Anywhere
Opening the event, Logitech Vice President and General Manager of Mobile & Audio Solutions Joseph Mingori argued that hybrid work has evolved beyond a split between home and office.
Instead, he said today’s professionals increasingly expect to work effectively from virtually anywhere.
To support that shift, Logitech unveiled the Mobi Fold, its first foldable portable mouse, designed to give mobile workers the functionality of a desktop peripheral without sacrificing portability. The announcement reflected Logitech research suggesting many consumers continue relying on laptop trackpads despite already owning a mouse.
Human-Centred Technology Drives Productivity
Rather than focusing solely on new hardware, much of LogiWork centred on how workplace technology should adapt to human behaviour.
Art O’Gnimh, Logitech’s Vice President and Business Unit General Manager, highlighted research suggesting Australians are spending longer at work without corresponding improvements in productivity. He argued that ergonomics, comfort and thoughtfully designed devices have become increasingly important as workers spend hundreds of thousands of clicks and millions of keystrokes at their desks each year.
The company also introduced the Spotlight 2 presentation remote, incorporating haptic feedback, digital highlighting and breathing exercises intended to help presenters manage public speaking anxiety and maintain audience engagement.
AI Adoption Depends on Trust, Not Hype
Artificial intelligence featured heavily throughout the day’s panel discussions, although speakers largely focused on practical implementation rather than emerging technologies.
Soon-Ee Cheah, Executive General Manager for AI Products at Xero, said successful AI adoption depends on user trust. He argued that businesses are more likely to embrace AI when its reasoning is transparent and based on the same information a human would use to complete a task.
Panel moderator and futurist Dr Ben Hamer referenced research suggesting Australians remain among the world’s more cautious populations when it comes to AI adoption, arguing technology companies must demonstrate that AI genuinely works alongside users rather than replacing them.
Adobe and Xero Discuss AI’s Role in Creativity
Adobe Asia Pacific AI Evangelist Rochelle Tognetti described AI as a tool that should create the conditions for people to focus on uniquely human work.
She cautioned organisations against viewing employee hesitation toward new technologies as resistance, suggesting workplace change itself places significant cognitive strain on individuals.
Tognetti also warned businesses not to automate away every repetitive task, arguing that many routine activities remain important for developing expertise and foundational professional skills.
Nikki Chowdhury, Director of Audience at Vogue Australia, echoed those sentiments, explaining how modern journalists increasingly balance writing, video production, editing and social media responsibilities. She said AI tools have helped reduce production workloads, allowing editorial teams to spend more time on storytelling.
HR Must Help Lead AI Transformation
Hamer argued organisations have focused too heavily on the technical aspects of AI implementation while overlooking workforce management.
He suggested HR departments should play a more active role in introducing AI into workplaces, noting many enterprise AI projects continue to struggle despite significant investment. Bringing people specialists into technology rollouts, he said, could help reduce operational friction and improve adoption.
Logitech Says Future Productivity Starts with People
The event concluded with panellists encouraging Australian business leaders to experiment with AI rather than waiting for certainty.
Luxury Escapes Chief Technology & Operations Officer Shay Hamama called for organisations to embrace calculated risk, while Cheah urged businesses to evaluate AI within their own operational contexts instead of relying on broader industry narratives.
Across product launches and panel discussions alike, LogiWork presented a consistent message: future productivity will depend not simply on adopting more technology, but on designing tools that better support the people using them.
