Representing a bold step forward in realising its Screens Everywhere vision, Samsung announces that it is bringing its advanced screen technology to a broader range of home appliances
In 2025, Samsung will upgrade the kitchen experience by launching a refrigerator with a new 9″ AI Home screen, and adding the 7″ AI Home to the Wall Oven.
“Samsung is committed to continuously evolving the potential of home appliances to operate beyond consumer expectations and be accessible in new ways to unlock more value, convenience and joy for Australians, everyday. Pairing AI with advanced screen technologies across a broader range of home appliances in the kitchen and laundry, we’re extending the ability for Australians to securely access and optimise their connected home from more centralised locations while adding entertainment features to unlock more value and joy from individual appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.
Screen options are being widened for consumers in the laundry category as well, with the 7″ AI Home applied to the Bespoke AI Heat Pump Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.
“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”
Diversifying Bespoke Refrigerators with a New Compact Screen and Enhanced Features
By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realising an interconnected smart home. Supporting voice control via Bixby, the screens on Samsung appliances showcase essential information about the task, such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.
In the kitchen, to complement the refrigerators with 21.5″ and 32″ Family Hubs that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9″ AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices like the air conditioner and robot vacuum, and can be accessed directly from the home screen. Moreover, the 9″ AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy and built-in entertainment options.
Expanding Screen Solutions Across Various Product Categories
As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Heat Pump Combo 7″ AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry more efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring.
These advancements, along with helpful features like the aforementioned Map View, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Heat Pump Combo is also launching with a more compact 4.3″ screen.
By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.
The 7″ AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7″ AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7″ interactive LCD screen. The upgraded oven now features enhanced recipe recommendation14 features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking, which originally recognised ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customised Cook’ allowing users to add certain recipes they cook often. The screen displays pop-ups16 that recommend users save the oven settings for frequently cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery, and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernises the user interface and aligns the appliance with Samsung’s broader smart ecosystem.
Availability of Samsung’s new 9″ AI Home on Bespoke refrigerators and 7″ AI Home for the Bespoke AI™ Washer & Dryer set are yet to be announced in Australia.
