Note: This article has been updated on 16 April 2026 to correct some inaccuracies.
In recognition that consumers’ digital lives are being profoundly shaped by artificial intelligence (AI) and all the opportunities and emerging risks it represents, Trend Micro today announced its consumer business will now operate under the TrendLife brand.
TrendLife is building on its legacy of innovation and expertise to address these new challenges while continuing to deliver the effective solutions and services that millions of consumers worldwide depend on and have come to expect.
TrendLife: Addressing the $442 Billion AI Fraud Crisis
The cybersecurity landscape is evolving rapidly. While threats such as phishing, ransomware, and identity fraud continue to grow, with AI-enabled financial fraud accounting for $442 billion in global losses in 2025, AI has introduced an entirely new dimension of risk for everyday consumers. As families integrate AI tools into their daily lives, concerns around data privacy and misuse are mounting. A TrendLife study of more than 10,000 consumers across nine countries found that 76 percent expressed moderate to extreme concern that personal information shared with AI tools could be misused, underscoring a critical and urgent need for an innovative approach to consumer digital life protection in the AI era.
Eva Chen, CEO of Trend Micro, added: “AI is transforming how families live, learn, and connect. That demands a different kind of protection, one that does not just defend against threats but gives families real agency over their own safety and privacy as they navigate an AI-powered world. At TrendLife, we believe every family deserves to embrace what AI makes possible without sacrificing control over their digital lives.”
Introducing Kaleida: The First AI Companion for Family Cybersecurity
Continuing its legacy of innovation and almost two decades of experience through its Internet Safety for All education initiative, TrendLife has introduced Kaleida, a first of its kind from the cybersecurity sector. Kaleida is an AI companion built for modern families. Unlike existing AI tools that serve individuals in isolation, Kaleida treats the family as a unified system, safeguarding every family member from the unique risks of the AI age, supporting children’s learning and helping with actions such as coordinating schedules. With cybersecurity and privacy as a foundation coupled with guidance and governance that each family can tailor to their needs, Kaleida delivers on a singular mission: empowering families to move forward with peace of mind in the AI era.
Frank Kuo, Chief Consumer Business Officer at TrendLife, added: “TrendLife represents a fundamental reimagining of what a technology company can mean to the families it serves. We have long helped families navigate the full range of online risks, and Kaleida is the latest in that evolution. What makes it ground-breaking is that it addresses an entirely new class of challenges that simply did not exist before AI. With shared context across the household and aligned to family values, this is what responsible AI governance looks like, supporting families in the moments that matter most.”
TrendLife is providing early access to Kaleida and will make it available to the public later in 2026.
