The opening of the Yealink Singapore Global Operational Headquarters and new Customer Experience Center (CEC), marks a significant milestone in the company’s global operations strategy and reinforcing its long-term commitment to customers and partners worldwide.
The opening ceremony welcomed customers, partners, government officials, and members of Singapore’s business and technology community to celebrate Yealink’s continued investment in global operations, trusted services, and localised customer engagement.
Distinguished guests attending the event included Jay Liu, Executive Vice President and Board Secretary of Yealink; Prashant Singh Bishnoi, AI-Powered Workplace Partner Program Manager – Asia at Microsoft; Ng Ming Liang, Vice President of the Global Enterprises Division at the Singapore Economic Development Board (EDB); and Pang Yee Loy, Senior Director, Asia Pacific at AVIXA, together with regional enterprise customers and local ecosystem partners.
As Yealink continues to strengthen its global operational capabilities and long-term customer support worldwide, the company has further expanded its Singapore operations with an upgraded operational headquarters and newly launched Customer Experience Center (CEC).
Singapore offers a globally recognised legal environment and stringent data protection regulations, along with mature operational capabilities in cross-border data compliance and privacy governance. That is why Yealink chose Singapore as an important operational center for Yealink Management Cloud Service (YMCS). With a professional local operations team and a mature compliance and regulatory environment, Yealink is able to provide more stable, reliable, and trusted cloud service operations for customers worldwide.
Yealink Expands Global Operations with Singapore Headquarters
As one of the world’s leading international business and innovation centers, Singapore plays a critical role in Yealink’s global development strategy.
Speaking at the opening ceremony, Jay Liu, Executive Vice President and Board Secretary of Yealink, emphasised the strategic importance of Singapore to Yealink’s future global operations.
“Singapore represents more than a regional office for Yealink. It is an important operational hub that supports our global service capabilities, trusted operations, and localised customer engagement,” said Jay Liu. “This new operational headquarters reflects our long-term commitment to building a globally connected, locally responsive, and trusted collaboration ecosystem.”
The Singapore Operational Headquarters will support multiple strategic functions across Yealink’s global business operations, including worldwide market enablement, operational coordination, supply chain collaboration, customer support, and cloud service management.
Customer Experience Center Enhances Local Engagement and Collaboration
Alongside the new headquarters, Yealink officially launched its Singapore Customer Experience Center (CEC), providing customers and partners with hands-on product demonstrations, solution showcases, training programs, and collaborative experiences.
The CEC also reflects Yealink’s continued investment in local service capabilities, local talent development, and long-term collaboration with Singapore’s business ecosystem and the broader Southeast Asia market.
Following the ceremony, guests participated in guided CEC tours, live product demonstrations, and networking sessions.
Yealink Celebrates 25 Years of Innovation and Global Growth
For over 25 years, Yealink has remained focused on Unified Communications and Collaboration. Through continuous in-house R&D and long-term industry expertise, Yealink has grown into a trusted global UC&C technology partner serving customers in more than 140 countries and regions worldwide. Today, Yealink is recognised as a global Top 3 player in the video conferencing market.
“As we celebrate this milestone in Singapore, we are not only opening a new office,” added Jay Liu. “We are opening a new chapter in Yealink’s global journey — one built on trust, innovation, and long-term partnership.“
