To this day, I remain in love with my HTC One X, but its fate has already been sealed. Soon enough, this fast and beautiful smartphone is going to find a new life in a drawer that holds my spare change, sunglasses, checkbook and various receipts. Is it wrong to relegate one of the best phones on the planet to my stash of odds and ends? Perhaps, but the past few months have taught me that excellent hardware alone doesn’t make a device that’s sufficient for enthusiasts.
Like many, I’ve been waiting for an upgrade to Jelly Bean ever since HTC first promised it back in July. I have no doubt that the company is working hard to prepare the Android 4.1 update for its customers, but the software is already past its expiration date. Google has moved onto something better. Quite frankly, I’m no longer willing to perpetually live behind the curve. I want to play with new toys as they come out, and that’s wholly impossible outside of the Nexus ecosystem.
Why should HTC care about my personal revelation, or the desire of anyone else who wants to stay on the cutting edge? Well, I’d like to offer the simple suggestion that enthusiasts matter. Take any introductory marketing class and you’ll learn the early adopters — in other words, the nerds who like playing with the very latest stuff — set trends and influence others. Companies should be falling over themselves to cater to this influential segment, and yet within the Android ecosystem, that’s the exception to the rule. There’s only one device for sale today that’s suitable for enthusiasts, and it’s high time for that to change.
Continue reading Editorial: All I want for Christmas is a new HTC Nexus
Filed under: Cellphones, Mobile, HTC
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