Welp, the rumors are true. Erik Huggers, Corporate VP & GM for Intel Media, just sat down here at D:Dive Into Media 2013 in order to confirm that Intel’s getting into the set-top / TV provider business, and everything will be delivered to your home using your existing broadband internet connection. Straight from the man’s mouth:
“We have been working for around a year now to setup Intel Media — it’s a new division that includes a lot of people from outside of the company. We’ve hired people from Apple, Netflix, Google, BBC, etc. We’re aiming to develop an internet television platform. My opinion is that not many of those rivals have cracked it — have truly delivered.
For the first time, we’ll deliver a few things to consumers. We’ll deliver a new consumer electronics product under a new brand. It’s associated with Intel, but you’ll have to wait to hear what exactly that is. It’ll be an Intel-powered device with beautiful industrial design. Where it really gets interesting is here — we’re working with the entire industry. It’s an over-the-top service, delivering network channels, pay-TV channels, catch-up television, on-demand, and a host of applications.”
He also affirmed that the box (and service) would launch “this year,” and while the box won’t provide Intel’s “entire vision” at launch, a fair amount will be. That should include live television, on-demand, and catch-up. We’re guessing it’s the app ecosystem that’ll take some time to truly develop.