TomTom partners with Fiat and Toyota

If you’re a GPS company, one way to keep the smartphone feature creep at bay is to strike deals with car manufacturers, and bake your wares into their vehicles. TomTom has done particularly good securing these partnerships and Fiat is just the latest company to sign on the dotted line. Its navigation software will be built into the Uconnect Radio Nav systems found in the 500L series from the Italian car marker. It will eventually roll out to other vehicles and Fiat brands, but there was no timeline given. TomTom also inked a deal with Toyota’s European arm to put TomTom HD Traffic in any vehicle packing a Touch&GO in-dash device. For more, check out the PR after the break.

Update: TomTom announced that it’ll also be doling out traffic info to select Mercedes-Benz vehicles in 12 European countries via HD Traffic, which will be baked into the luxury car-makers COMAND nav system.

Filed under: Transportation

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