Being a Netflix subscriber is almost like being cursed — sure, you have access to untold troves of streaming TV shows and films, but how do you choose what to watch? The burden of choice weighs heavily on the indecisive Netflix user, trapping them in a labyrinth of enticing categories, familiar recommendations and episode backlogs. Admit it, you don’t know jack about picking out a good flick, which is exactly why Netflix created Max, a comedic recommendation engine that gamifies movie night with quick choices, mini games and quirky humor.
Netflix Vice President of Product Innovation Todd Yellin caught up with us at E3 earlier this month to give us a brief demo of the upcoming feature. Yellin parked us in front of a PS3 to demonstrate, pointing out that our screen’s topmost category had been replaced by a larger banner. “My mother wanted me to be a lawyer,” the Play Max prompt reads. “But my dream is to help you find great stuff to watch.” Quirky. Yellin tells us that this is one of several boiler plates the streaming menu provides to lure users into trying Max. A cheeky button beneath the dialogue encourage us to “live our dreams” and give the content recommendation game a spin. Sure, why not?
