Just do it. In a landmark design shift, Beats has for the first time, shared its iconic earbud real estate with a partner, featuring the Nike Swoosh on the right bud and the signature Beats “b” on the left.
The first hardware collaboration in their shared history, Beats and Nike announces the Powerbeats Pro 2 – Nike Special Edition.
The limited-edition release marries Nike’s high-energy “Volt” colour palette with the industry-leading audio tech of the Powerbeats Pro 2. The result is a performance tool built to bridge the gap between elite sport and street style.
The Nike Special Edition arrives in a striking matte black, Volt-speckled charging case. Upon opening, users are greeted by Nike’s “JUST DO IT” mantra printed inside the lid. While the aesthetic is new, the internals are pure power:
- Pro-Level Sound: Adaptive Active Noise Cancelling (ANC) and Transparency mode
- Biometric Integration: Built-in Heart Rate Monitoring that syncs seamlessly with the Fitness app and Nike Run Club
- Athlete Endurance: Up to 45 hours of battery life with the charging case and IPX4-ratedsweat and water resistance
- Secure Fit: Signature wrap-around earhooks designed to stay put from the weight room to the 18th green
“This isn’t just a new colourway; it’s a collision of two brands that define performance, culture, and sports – the attributes of today’s athlete,” said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we’re honouring the shared DNA of Beats and Nike—and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limit.”
To accompany the launch, Beats tapped longtime brand ambassador LeBron James for a comedic campaign that proves you don’t need to be perfect to play. In “Keep Your Head in The Game,” produced by MIRIMAR, James hits the green with less-than-elite golf skills – but with Powerbeats Pro 2, he tunes out the critics (played by professional golfer Tom Kim and actors Lionel Boyce and Travis “Taco” Bennett) and embraces the game on his own terms. Watch it here.
“When Beats and Nike come together, it’s more than just a collaboration – it’s family,” said LeBron James. “I’ve been part of the Beats journey since day one with the original Powerbeats, and Powerbeats Pro 2 represent everything I need in my daily routine, whether I’m training, recovering, or just living life. These aren’t just my go-to earbuds – they’re built for anyone who refuses to compromise on performance.”
To learn more about the collaboration and sign up for launch updates, visit Nike.Beats.
Pricing and Availability
Powerbeats Pro 2 – Nike Special Edition will be available to purchase on Saturday, March 20, for $399.95 AUD at Apple.com/au in the United States, United Kingdom, China, Japan, Germany, Canada, Australia, Singapore, France, Spain, India, Switzerland, the Netherlands, and Hong Kong.
It will also be available at Nike.com in the United States and select Apple Store locations in the United States, United Kingdom, China, and Singapore.
