There are moments in this job when a press release lands in my inbox and I genuinely have to stop and make sure I’ve read it correctly. Dyson has made a toothbrush. Naturally, because this is Dyson, it hasn’t simply strapped a motor to some bristles and called it a day.

The Dyson CameraJet has a camera, machine learning, Wi-Fi, Bluetooth, a precision mouthwash jet, RFID-tagged brush heads and apparently 16 million lines of code. Welcome to brushing your teeth in 2026.

Dyson describes it rather magnificently as:

It’s a camera viewing, gap finding, jet washing, liquid flossing, mouthwash dispensing, technique teaching, live streaming, plaque blasting, precision cleaning toothbrush. That’s all.

I don’t think I can improve on that.

Dyson CameraJet wants to find the bits you missed

Underneath the slightly ridiculous premise is some genuinely interesting engineering.

Dyson says the CameraJet has been six years in development, involving 661 Dyson engineers and 38 patent filings. Its machine-learning system was developed using more than 470,000 dental images.

At the heart of it is what Dyson calls Gap Optical Targeting.

A 100,000-pixel macro camera scans 28 images every second, with Dyson’s machine-learning algorithm identifying, tracking and predicting the gaps between your teeth in real time.

When it spots one, the CameraJet can respond within 100 milliseconds, firing a targeted conical burst of mouthrinse into the gap. In other words, Dyson is attempting to combine brushing, flossing and mouthwashing into the same process.

The rationale is pretty straightforward. Dyson cites research suggesting nine in ten people don’t floss as regularly as they should, while the average person spends just 45 seconds brushing rather than the recommended two minutes.

Apparently the answer is to give your toothbrush machine vision.

Honestly, I’ve heard worse ideas.

This isn’t just a Waterpik bolted onto a toothbrush

Dyson has also put considerable effort into the actual jet.

The company argues traditional water flossers commonly use a narrow, needle-like stream which can punch through plaque without necessarily removing all of it.

CameraJet instead produces a broader conical spray, designed to sweep plaque away while operating at lower pressure to be gentler on gums and enamel. Dyson says it spent years developing the jet profile, including a five-year collaboration with the National University of Singapore’s Faculty of Dentistry to develop a proxy plaque for testing.

There’s a tiny 12.5ml mouthrinse tank built into the CameraJet, containing enough liquid for one cleaning session.

And because holding a toothbrush vertically would make cleaning the back of your teeth somewhat challenging, Dyson has developed what it calls an Anti-Gravity Tank.

Rather than relying on the equivalent of a straw sitting in a reservoir, it uses a diaphragm pump and pressure chamber designed to maintain fluid delivery regardless of whether you’re holding the CameraJet upright, angled or horizontally.

The dock then refills the tank at the press of a button in around three seconds, while simultaneously serving as the CameraJet’s charger and storage stand.

That’s an absurd amount of engineering for getting the remnants of last night’s steak out from between your teeth.

The engineer in me approves the over-engineering.

Dyson CameraJet tech  - gap targeting

Dyson has redesigned the brushing bit too

It would have been easy for Dyson to concentrate on the camera and water jet and leave the toothbrush itself relatively conventional.

It hasn’t.

The CameraJet uses a contoured dual-bristle brush head with firmer inner bristles intended to tackle surface stains and softer outer bristles for cleaning along the gumline.

Dyson says its engineers used slow-motion footage to study existing sonic toothbrushes and found that bristles could stall when pressed against the tooth.

Its answer is Variable Sonic Oscillation, which changes the angle of oscillation as you brush in an attempt to keep the bristles moving.

Dyson claims external laboratory testing showed the system removing up to 69 per cent more plaque in hard-to-reach areas than market-leading premium electric toothbrushes, although that’s specifically a laboratory comparison using the CameraJet in brush-only variable mode.

Even the replaceable brush heads contain RFID tags. CameraJet can recognise the attached head, track how many cleans it has completed and alert you when it’s time for replacement.

Of course they do.

Yes, you can livestream the inside of your mouth

We’re not done with the camera.

The CameraJet connects over both 2.4GHz Wi-Fi and Bluetooth, with the MyDyson app providing guided cleaning, coverage mapping, brushing and flossing insights and personalised feedback.

More interestingly — or horrifyingly, depending on your perspective — you can use the camera as an endoscope and watch the inside of your mouth live on your phone while you’re brushing.

Dyson says the camera is only active during live viewing or automatic jetting. Images aren’t recorded or stored on the toothbrush or in the cloud.

Users can also switch between automatic and manual jetting and adjust brushing intensity through the app.

If you’ve ever desperately wanted your toothbrush to have a firmware update, your time has presumably arrived.

Naturally, Dyson made toothpaste

You didn’t seriously think Dyson was going to spend six years developing a camera-equipped toothbrush and then tell you to chuck some Colgate on it, did you?

The Dyson Dental System includes proprietary toothpaste and mouthrinse.

There’s actually a reason for this beyond getting you further into the ecosystem. Dyson’s toothpaste is formulated without SLS to reduce foaming, helping keep the camera’s view clear for the Gap Optical Targeting system. The mouthrinse is similarly designed to be low-foaming for use with the jet.

Both contain sodium fluoride, phosphates and xylitol and will be available in Ginger Mint and Spearmint flavours.

There’s a sentence I didn’t expect to be writing when I woke up this morning: Dyson toothpaste comes in Ginger Mint.

Dyson CameraJet in use

Dyson CameraJet Australian pricing and availability

The Dyson CameraJet Dental System will be available in Australia from 2 September 2026 for $799, through Dyson’s Australian website, Dyson Demo Stores and selected retailers.

The package includes the CameraJet toothbrush, charging/refilling dock, travel case and a Starter Kit containing Dyson Toothpaste and Dyson Mouthrinse.

It comes in Ceramic Ultra Blue and Ceramic Pink.

Seven hundred and ninety-nine dollars is unquestionably a lot of money for a toothbrush.

But CameraJet is also one of those gloriously Dyson products where engineers appear to have been handed an everyday object and asked what would happen if they were allowed to completely lose their minds.

A camera scanning your teeth 28 times a second. Machine learning predicting where the gaps are. A mouthwash cannon firing within 100 milliseconds. An anti-gravity fluid tank. RFID brush heads. Wi-Fi. Sixteen million lines of code.

All so you remember to floss.

And oh, its RRP is A$799.