Now that the cooler months are upon us, Purebaby is serving up something sweet with the launch of its new, online-exclusive Bakery Collection this May 2026. Inspired by the warmth and charm of a neighbourhood bakery, the collection brings together playful prints, cosy fabrics, and delightful details, from baked goods tees to embroidered fleece dresses, that are as lovable as they are practical.
Designed for Australian babies and toddlers up to size five,, the Bakery Collection is crafted in Purebaby’s signature organic cotton, keeping little ones comfortable, warm, and dressed in something that feels genuinely special. Think wheat melange tones, textured appliques and sweet bakery-themed prints throughout.
To round out the collection this rainy season is the brand new Waterproof Collection drop, bringing together everything little ones need to brave the elements in comfort and style.
Whether you’re heading out for rainy day adventures, weekend outings, or everyday play, Purebaby’s waterproof collection features cosy outerwear and practical essentials designed to keep little ones warm, dry, and comfortable all season long.
Purebaby’s Bakery Collection
Brunch Quilted Windcheater | RRP A$49.95
Warm up little ones in the Brunch Quilted Windcheater, crafted in a cosy wheat melange tone perfect for chilly mornings. Featuring soft quilted wadding and a relaxed silhouette, this windcheater is an easy layer for park runs, café trips, and everything in between. Part of the playful new Bakery Collection.
Baked Goodie Tee | RRP A$34.95
The Baked Goodies Tee brings a sweet touch to everyday dressing. Made from 100% organic cotton in a soft cloud colourway, it features a charming baked goods felt applique that toddlers will love. Its relaxed fit and elasticised rib neck make it a comfortable, cute wardrobe staple.
Baked Goodies Zip Growsuit | RRP A$44.95
Soft, warm, and utterly adorable, the Baked Goodies Zip Growsuit is made from warm, thick 100% organic cotton interlock. Featuring a safety fold at the neck, built-in feet, and a two-way zip for effortless dressing, it’s the perfect all-in-one for relaxed daytime wear or bedtime.
Tea and Bikkies Apron | RRP A$39.95
Perfect for little bakers in the making, the Tea and Bikkies Apron is a sweet and functional addition to any toddler’s wardrobe. Whether it’s a kitchen play session or an actual baking adventure, this charming apron is sure to delight parents and children alike.
Brunch Embroidered Fleece Dress | RRP A$55.95
A standout piece from the Bakery Collection, the Brunch Embroidered Fleece Dresspairs cosy fleece fabric with delicate embroidered details for a look that’s as sweet as it is warm. Perfect for cooler days, it layers beautifully with a pair of tights and a jacket.
Brunch Quilted Track Pants | RRP A$44.95
The Brunch Quilted Track Pants are a cosy, practical essential for autumn and winter. Featuring soft quilted wadding, an elasticised waistband for easy dressing, ribbed cuffs, and side pockets, these track pants pair perfectly with the Brunch Quilted Windcheater for a matching set moment.
Purebaby’s Waterproof Collection 2026
Ladybird Waterproof Jacket | RRP A$79.95
Sweet enough for sunny days but built for the wet ones, the Ladybird Waterproof Jacket is a rainy season essential. The signature ladybird print adds a touch of charm, while fully sealed seams and a snug fit mean little ones stay dry whatever the weather throws at them.
Dragon Waterproof Jacket | RRP A$79.95
Rain-ready and full of character, the Dragon Waterproof Jacket is built for little adventurers. A whimsical dragon print makes it an instant favourite, while the inbuilt hood and sealed construction keep the wet weather firmly on the outside.
Ladybird Waterproof Overalls | RRP A$59.95
From muddy garden beds to soggy playgrounds, the Ladybird Waterproof Overalls are made for the messiest of mornings. Designed to move with little ones, they offer full coverage and reliable protection so kids can get stuck into every puddle without worry.
Dragon Waterproof Overalls | RRP A$59.95
Built for the full chaos of a rainy day, the Dragon Waterproof Overalls give little ones the freedom to run, crawl, and splash without a second thought. Lightweight and easy to layer, they’re a practical essential from the park to the backyard.
Ladybird Floral Gumboots | RRP A$49.95
Puddle-jumping just got an upgrade. The Ladybird Floral Gumboots combine a sweet floral print with sturdy waterproof construction, making them as practical as they are adorable. Perfect for little ones who want to look great while making the biggest splash possible.
Dragon Gumboots | RRP A$49.95
Complete the rainy day look with the Dragon Gumboots, featuring a playful dragon face that kids will love pulling on themselves. A high-grip sole handles everything from wet grass to muddy tracks, while the removable insole means drying out after a big day is simple.
