“Rocking Life, Inside and Out” at IFA 2025 with Roborock.
Rock on, with Roborock named by IDC in 2025 H1 as the #1 Robotic Vacuum Cleaner brand in terms of sales units and values in Denmark, Finland, Germany, the Republic of Korea, Norway, Sweden, and Turkey.
In terms of financial performance, in August 2025, the brand’s mid-year financial report indicated revenue increased by an impressive 78.96% YoY, reaching 7.9 billion RMB (roughly $1.69 billion AUD). Recently, Roborock also announced its intention for a new listing in the Hong Kong Stock Exchange.
In a first for the brand, Roborock announces at IFA 2025 the expansion of its product portfolio to include 3 models of robotic lawnmowers. The RockMow Z1, S1, and RockNeo Q1 propel the brand into the outdoor high-end appliances category.
The brand’s indoor product category sees the launch of new-generation Roborock F25 Ultra Wet-Dry Handheld Vacuum, Roborock H60 Hub Series, and more.
Expansion into Outdoors Appliances: RockMow & RockNeo
RockMow and RockNeo Series are Roborock’s first-ever robotic lawnmowers. This groundbreaking lineup has been designed to redefine lawn care. Leveraging years of innovation and excellence in RVC (Robotic Vacuum Cleaner) AI-powered navigation, precision control, and intelligent automation, Roborock brings its trusted home robotics expertise outdoors, delivering tailored solutions for lawns of all sizes and terrains. The new line-up includes three models – RockMow Z1, RockMow S1, and RockNeo Q1. Roborock’s bet into the outside appliance category brings significant innovations to the consumer, such as an AWD – All Wheel Drives approach where each wheel includes four independent in-wheel motors, one in each wheel, providing powerful driving capabilities; AI-powered categorised avoidance strategy balancing obstacle avoidance and cutting coverage; up to 80% (39°) slope climbing coverage, and much more.
Roborock F25 Ultra: Tough on Germs, Easy on the Floor
Continuing its penetration into the home wet-dry vacuum cleaner segment, Roborock launches at IFA 2025 its newest and highest performance handheld device in the F25 family – the Roborock F25 Ultra. The biggest upgrade of the F25 Ultra lies in its groundbreaking high-temperature cleaning technologies. Tough on germs and easy on floors as verified by extensive TÜV SÜD testing, the VaporFlow mode unleashes a high-volume, 150°C steam from six optimised outlets, effortlessly blasting away dried-on messes and stubborn stains without the need for harsh chemicals. This powerful steam delivers over 99.99% bacteria removal rate and allergen reduction rate.
Roborock H60 Hub Series of Stick Vacuum Cleaners
Beyond its wet-dry vacuum cleaners, Roborock is also showing at IFA 2025 its new Roborock H60 and Roborock H60 Hub Series, a major expansion of the company’s product portfolio into the high-end stick vacuum cleaner segment. The Roborock H60 Hub Series introduces a new auto-empty dock that transforms home cleaning into a smooth experience across all models in this series. Simply dock your vacuum, and in just 10 seconds, dust is automatically emptied into a sealed dust bag while the device recharges automatically, ready for the next clean with minimal effort. Check out what Kevin thought of it.
Roborock Saros Z70 AI-Powered Customisation & Programming Mode
The Roborock Saros Z70 which shocked the industry as the first commercially available Robot Vacuum Cleaner with an Omnigrip is also receiving important software updates at IFA 2025. The first one is AI customisable recognition for the purpose of identification. In addition to the 108 objects pre-programmed into the robotic vacuum, users can take pictures to define and label up to 50 additional objects in the app. The Roborock Saros Z70 will then be able to find those objects in the house and note them as labeled on the app during its cleaning routine. Omnigrip interaction with customer-added objects is not supported at the moment. Additionally, the addition of the Programming mode will allow users to utilize a drag and drop menu on the Roborock app to have fun creating custom-made programs on the robot. Including setting each one of the 5 axis of the OmniGrip at will, moving around the house for a specific distance, turning around, deploying the side brush, saying something, and others. Upon executing the program, the robot will execute all actions included and designed by users. This feature is intended for user exploration purposes and not directly related to cleaning performance.
Pricing and Availability
The availability of new IFA products in Australia will be announced shortly, with exact launch dates to be confirmed closer to release. Products that are already available can be viewed on their website.
