Samsung is celebrating two decades as the global leader in television by launching its most advanced OLED lineup to date in Australia. The 2026 collection features the S95H, S90H, and S85H series, introducing world-first integrations of the Samsung Art Store into OLED technology and the debut of the Vision AI Companion.
With expanded Glare-Free options and screen sizes ranging from 42″ to 83″, Samsung aims to provide a premium, reflection-free viewing experience tailored specifically for the bright conditions of Australian homes.
“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option, and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia.
“Until now, Australians who love the realistic picture quality and Glare-Free technology of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.”
An OLED TV for every Australian – Glare-Free technology expanded to OLED S90H
In 2026, Samsung has expanded its OLED size lineup by adding more size options, giving Australians more flexibility when choosing the right screen for their home. The S95H series is available in 55″, 65″, 77″ and 83″ sizes, while the S90H series is offered in 42″, 48″, 55″, 65″, 77″ and 83″. The S85H lineup expands to 48″, 55″, 65″, 77″ and 83″.
Both the OLED S95H and S90H feature deep blacks with certified Real Black performance and PANTONE Validated life-like colour, ensuring deep blacks and accurate colour reproduction for authentic and immersive viewing experiences. With Samsung Glare-Free sales doubling in 2025, Samsung has extended its certified Glare-Free technology to the OLED S90H to enable the TV to benefit from diffused light, reducing reflections, stunning contrast and keeping every scene looking rich, vibrant, and true to life, even in bright rooms.
Distinctive Designs for Every Living Space
New to 2026, Samsung has introduced three unique design approaches across its OLED series, enabling Australians to choose an OLED TV that best matches their personal style.
As the first OLED Art Store TV, the OLED S95H features a FloatLayer Design which allows the TV to mount flush against the wall, creating a clean look that appears to float effortlessly in place. Its refined metal back-plated bezel is designed to beautifully elevate any interior, while being ready to support a Wireless One Connect Box that can deliver an optional streamlined, clutter‑free setup with an operational range of 4K transmission of 165Hz within up to a 10m range.
The Samsung OLED S90H’s Laser-Slim Design is comparatively discreet, with an ultra-thin profile making the TV look beautiful from every angle. Further, the OLED S85H features a Contour Design that makes the TV’s 35mm thin body look sleek from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any home.
New Entertainment Companion Experiences
The 2026 OLED TV range are powered by Samsung’s most advanced AI-driven processors, bringing Vision AI Companion to Australian living rooms for the first time. Designed specifically for shared TV experiences, Vision AI Companion enables users to interact with their TV through natural conversations, from discovering new content to receiving personalised recommendations and helpful suggestions.
This year, the OLED S95H and S90H are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to analyse content scene-by-scene and intelligently optimise picture and sound in real time. Such AI-powered picture technologies help deliver a consistently premium viewing experience across all content sources. 4K AI Upscaling intelligently reconstructs lower-resolution content to approach 4K quality, while Colour Booster Pro uses AI to analyse each scene and enhance colour expression for richer, more dynamic images. Real Depth Enhancer improves the perception of depth by adjusting contrast in foreground objects, creating a more lifelike viewing experience.
Motion clarity is also enhanced through AI Motion Enhancer Pro, which helps reduce blur and improve smoothness during fast-moving scenes such as sports broadcasts. Meanwhile, OLED HDR Pro and OLED HDR+ features enhance contrast and brightness to reveal greater detail in both highlights and shadows on the OLED S95H and S90H respectively.
New in 2026, AI Soccer Mode Pro automatically detects live matches and optimises picture and sound for sports viewing. Player detail is sharpened while stadium ambience and commentary are balanced to create a more immersive match experience.
Complementing this is AI Sound Controller, which gives viewers greater control over how they hear content. The feature analyses audio in real time and separates dialogue from background effects, allowing users to adjust voice clarity or ambient sound independently to suit what they’re watching.
Built for next-generation gaming
Samsung’s 2026 OLED TVs are also engineered to deliver an ultra-responsive gaming experience.
Both the S95H and S90H support Motion Xcelerator 165Hz, enabling smoother gameplay with reduced motion blur during fast-paced action. With compatibility support for NVIDIA G-SYNC and AMD FreeSync Premium Pro, gamers can enjoy tear-free visuals and low-latency performance for more responsive gameplay.
Samsung’s AI Gaming Optimiser further enhances the experience by analysing gameplay in real time to detect the genre being played and automatically applying the best settings. This allows players to enjoy optimised visuals and smoother motion without navigating complex menus.
Immersive sound for a complete experience
Samsung’s OLED TVs are designed to deliver surround sound in addition to life-like visuals to create a fully immersive home cinema experience. With the integration of Q-Symphony technology, the OLED S95H, OLED S90H and OLED S85H models utilise Active Voice Amplifier Pro to enhance voice clarity by analysing ambient noise and background sounds within the content. Object Tracking Sound enables the TV utilises strategically positioned speakers to track motion on screen, creating a multi-directional audio experience and helping Australians feel like they are in the heart of the action.
Up to 7 Years of One UI Tizen OS Support delivering Endless Entertainment and Value
Samsung continues to expand the capabilities of its TVs through One UI Tizen OS, which supports up to seven years of platform upgrades, giving Australians confidence that their Samsung OLED TV will continue to evolve with new features and services over time.
Each Samsung OLED 2026 TV comes with a wide range of built-in entertainment and lifestyle experiences designed to make the TV the centre of the connected home. Through Samsung TV Plus, Australians can access more than 130 free live channels alongside a growing library of on-demand content spanning news, sport and entertainment. Samsung Gaming Hub also provides streamlined access to cloud gaming services, allowing Australian gamers to jump straight into gameplay without the need for a console.
Beyond entertainment, Samsung Daily+ helps bring together apps and services that support everyday activities, while SmartThings integration allows users to monitor and control compatible smart home devices directly from the TV.
New to 2026, Google Photos will also be introduced, enabling Australians to display curated memories and personal photo collections as an ambient background on their TV. This means OLED S95H users can select their own treasured image, choose from a world-class artwork from Samsung Art Store or use Generative Wallpaper to create a bespoke image when the TV is not being watched.
Built-in support for Bixby and Amazon Alexa further enhances convenience, allowing users to search for content, control smart home devices and manage their entertainment through natural voice commands. All the while, Samsung TVs are protected by Samsung Knox security, providing additional peace of mind for OLED owners.
Pricing and Availability
Samsung’s 2026 OLED TV range, including the S95H, S90H and S85H will commence rolling out from today. To find out more information or to stay up to date with Samsung’s 2026 AV range, register your interest here.
Pricing ranges from A$1,999 to $9,999.
