The popular Samsung The Frame TV is now available in an ultra-large 98-inch screen size, and the new 27-inch Movingstyle Portable Smart Touch Screen rolling out across Australia.
The latest additions to Samsung’s 2026 AV lineup offer next generation home entertainment devices that blend reliable picture quality with flexible functionality, and customisable designs.
These new TV additions from Samsung arrive as insights reveal Australians are driving demand for lifestyle-first display technologies. According to Samsung insights, Australians have more The Frame Art TVs in their homes per-capita than any other market in the world while also buying more 75-inch TVs than any other country in the southern hemisphere. With 63% of Australians claiming they want the technology in their home to suit their personal style, The Frame 98-inch and 27-inch Movingstyle reflect a growing appetite for screens that deliver both immersive viewing experiences and seamless integration in modern living spaces.
“The TV has long been the heart of the Australian home. Samsung has spent decades reimagining what a TV looks like and how it adapts to individual circumstances to offer Australians solutions that thrive in various living spaces,” said Simon Howe, Director of Audio Visual, Samsung Australia.
“Throughout this time, Australians have told us that they love big screens that their friends and family can gather around to share special moments. They enjoy access to world-class art that complements their tastes and elevates home decor. Further, Australians see value in screens that can support the whole family with their work, learning, and entertainment needs. With the 98-inch The Frame and Movingstyle, we’re delivering on these preferences, providing a new ultra-large Art TV option and a portable touchscreen TV that can follow your family around the house so you can live, work and play your way.”
Samsung Introduces Its Largest-Ever The Frame Art TV
The new 98-inch The Frame 4K QLED TV is the largest dedicated Art TV canvas Samsung has ever brought to Australia, joining the recently launched The Frame lineup comprising 43-inch to 85-inch options.
Designed to blend seamlessly into contemporary Australian homes, the 98-inch The Frame sports a sleek, modern design with a width measuring 30.9mm. It also comes with a new Amber Brown bezel and Slim Fit Wall Mount included in-box for a near-flush mounted finish.
With access to Samsung Art Store’s curated collection of over 5,000 world famous artworks, the 98-inch The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification. Art Streams allows non-subscription owners to discover new pieces through via a regularly updated collection of artwork curated from leading artists and institutions. Coated in Samsung’s most advanced Glare-Free technology, The Frame is designed to reduce reflections even in bright indoor lighting to help ensure art and TV content is delivered with clarity and beautifully true to life.
True to The Frame series, this 98-inch model features a Brightness Sensor that auto-adjusts the screen’s brightness and colour tone to retain the artwork’s original look as well as a motion sensor that automatically turns on to display artwork when someone enters the room. To help customise to individual tastes, 98-inch The Frame offers five mat layouts and 16 colours to help make art look more realistic – including personal photography and family portraits uploaded via a compatible Samsung smartphone or USB drive.
Movingstyle Brings Portable Entertainment and Productivity Anywhere at Home
The new 27-inch Movingstyle Portable Smart Touch Screen arrives to disrupt the conventional concept of displays as stationary devices by offering Australians a multifunctional lifestyle companion that can move around the home with the family.
The Movingstyle features a rollable floor stand with hidden wheels, allowing its fully portable 27″ QHD touchscreen to move from different locations at home. Australians can also switch between landscape and portrait modes with different viewing angles, enjoying their favourite content and interacting with the screen with greater flexibility.
The Movingstyle comes with an innovative handle design that enables Australians to simply detatch the display from itsstand and carry it. The handle also serves as a display stand, allowing placement on different surfaces without additional accessories. Further, The Movingstyle features a built-in rechargeable battery, providing the freedom for families to watch, work and interact with less limitations.
The Movingstyle is equipped with Wi-Fi support, Dolby Atmos, HDR10+ Adaptive, and Motion Xcelerator 120Hz, delivering crisp visuals, immersive audio, and ultra-smooth gaming experiences. The built-in touchscreen supports 5 points control simultaneously, allowing seamless taps, swipes and scrolls. With Bixby voice control, and gesture commands enabled through a Galaxy Watch, Australians can enjoy the hand-free experience, further integrating multi device connectivity for smooth, quick, and intuitive interactions. The Movingstyle also features Q-Symphony, enabling it to be paired with up to five sound devices including compatible Samsung Q and S-Series soundbars or Music Studio wireless speakers.
The Movingstyle is designed to make family time more enjoyable and can be used as a “mobile digital drawing board” for children through Sketch Now. This feature allows parents to write and draw alongside their children for family exchanges of creative ideas. It also serves as an electronic music stand or a home karaoke device for children to unleash their musical talents; or simply place it on the floor, coffee table or bed to read e-books in a cozy way. The Movingstyle also features Art Store and Generative Wallpaper, enabling families to explore or create digital art at their leisure.
To support productivity tasks, The Movingstyle can be connected to a compatible Galaxy mobile device via phone mirroring, USB-C, and HDMI. Content stored on a compatible Galaxy mobile device is also possible via Storage Share, enabling Australians to set up their own workspaces anywhere at home, from the bedside to the kitchen to the barbeque area.
AI-Powered Features Deliver Personalised Experiences
Samsung’s commitment to enhance life experiences through AI is reflected in the personalised design of the 98-inch The Frame and The Movingstyle. Through Now Brief, Australians can check their daily schedules and various information on the device’s large screen, including customisable widgets for Weather, Memo, Music, Tips, and more.
Both The Movingstyle and 98-inch The Frame feature Vision AI Companion and are powered by One UI Tizen, which enables each household member to create individual profiles and receive curated content recommendations that caters to everyone’s unique preferences. The Frame and The Movingstyle are also secured by Samsung Knox, and support up to seven years of OS updates, allowing Australians to shop with confidence.
Availability and Pricing
The new 98-inch The Frame and The Movingstyle are now available nationwide via Samsung’s online store and leading retailers.
- 98-inch The Frame | RRP A$6,999.00
- Movingstyle | RRP A$1,999.00
For more information on Samsung’s AV lineup and to access launch offers, please visit www.samsung.com/au.
