Sony announces three new models in the Bravia XR 2023 line, with all models equipped with features to provide consumers with an immersive experience for watching movies, streaming apps, gaming and more.

2023 BRAVIA XR TVs, X90L Full Array LED, A95L QD-OLED and A80L OLED have the updated Cognitive Processor XR, featuring the all new XR Clear Image technology, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control of local dimming zones, increased brightness, and decreased blooming.

Additionally, each model offers Acoustic Centre Sync, which allows the use of both TV and Sony soundbar sound for richer bass and a wider sound field for the ultimate, immersive at home audio experience. For consumers looking for an even more immersive sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimisation. The A95L and A80L models feature Acoustic Surface Audio+ with actuators that vibrate to produce sound from the entire screen, perfectly matching the action.

Sony Bravia 2023 lineup


The 2023 BRAVIA XR lineup also allows gamers to take their PlayStation 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode. These features provide optimised picture quality while gaming and streaming.

Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equaliser and can easily take aim on their opponents with six types of crosshairs. Coming this year is the ability to customise the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favourite titles.

We are proud to be sharing our new line up of exceptional home entertainment options with our consumers. The L series line up continues to bring Sony’s best spatial entertainment and gaming experiences with superior picture and sound quality.” Keiskue Tsuru, Head of TV Australia & New Zealand.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle and is using twice as much Sony Recycle Plastic (SORPLAS) in BRIVIA XR TV’s this year. Sony is also committed to an improvement of transportation efficiency, and the reviewing of energy consumption during product use. The new Eco Dashboard included on all 2023 models allows users to easily customise energy saving preferences and settings, saving energy bills over the lifecycle of the product.


Key BRAVIA XR lineup features

Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience. The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. This technology further reduces noise and reduces blur in motion, creating scenes that burst with life.

Elevate the experience with Sony’s sound products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theatre System or the HT-A7000, HT-A5000 and HT-A3000 soundbars. 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000, HT-A5000 and HT-A3000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field.

Acoustic Centre Sync: Pairs perfectly with Sony soundbars – Acoustic Centre Sync synchronises the TV speakers with select Sony soundbars and AV receivers to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound. When paired with Sony Home Audio products, consumers can expect a truly exceptional at-home movie viewing experience.

Perfect for PlayStation 5 and Gaming functions: Gamers can take their PlayStation 5 gaming to the next level with exclusive features Auto HDR Tone
Mapping and Auto Genre Picture Mode that optimise picture quality while gaming and streaming.3With the newly added Game Menu, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer’s fingertips for on the fly adjustments. Additionally, the BRAVIA XR A95L features multi-view settings, making it easier than ever to watch walk-throughs and gameplay guides side-by-side while the gamer plays their favourite titles.

BRAVIA CORE: The BRAVIA CORE app is a pre-loaded movie service that allows for redemption of up to 10 current release or catalogue feature films, and up to 24 months unlimited streaming of dozens of more movies, with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated Mode, movies will automatically adjust to the optimal picture settings including IMAX Enhanced mode to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features.

Crunchyroll remote button: The Crunchyroll remote button gives BRAVIA users one-touch access to one of the world’s largest anime library, a collection of more than 18,000 hours of anime, comprising more than 44,000 episodes and feature films, translated in multiple languages. Simulcasting is also accessible, so Japanese titles can be watched from abroad following broadcast in Japan.

BRAVIA CAM: BRAVIA CAM can detect the viewer’s position to optimise the picture and sound according to room environment and viewing distance.

Google TV: See 700,000+ movies and TV episodes, all in one place. Google TV brings everyone’s favourite content from across apps and subscriptions and organises them. Searching is easy- just ask Google. Try saying, “Hey Google, find action movies” to search across apps.

Built with sustainability in mind: During manufacturing, Sony is reducing overall plastic usage by approximately 60%10, and is cutting emissions by approximately 15% by using smaller and lighter packaging during transportation.

All Eco settings in one place: The Eco Dashboard keeps all user settings in one place, making it easier to change them individually or in one go. With the Easy Setup option, users can optimise settings for their viewing environment.


New Sony TV Models and Key Features

BRAVIA XR X90L 4K HDR Full Array LED Google TV

  • 85” class (84.6” diag.), 75” class (74.5” diag.), 65” class (64.5” diag.), 55” class (54.6” diag.)
  • Full Array LED contrast and colour: With brightness up to 130% compared to the previous year’s model – the X90K, precisely controlled backlighting, see enhanced contrast and billions of accurate colours, controlled by XR Contrast Booster and XR Triluminos Pro technologies.
  • More clarity, less noise: Bring back lost texture and detail, with reduced noise and blur, and see all HD and digital content upscaled to near-4K resolution with XR 4K Upscaling and XR Clear Image technologies.
  • Enhanced TV experience with BRAVIA CAM: Video chat with friends and family and allow BRAVIA CAM to automatically adjust picture and sound according to the room environment and seating.

Sony Bravia XR X95L



  • 77” class (76.7” diag.), 65” class (64.5” diag.), 55” class (54.6” diag.)
  • QD-OLED Screen: With a QD-OLED screen, enhanced by XR Triluminos Max technology, experience colour performance with up to 200% as much colour
    brightness of a conventional OLED TV.
  • Definitive contrast: Individually lit pixels produce pure black so movies, shows, and games burst to life on screen with extraordinary detail and depth.

Sony Bravia XR A95L


BRAVIA XR A80L 4K HDR OLED Google TV features

  • 83” class (82.5” diag), 77” class (76.7” diag), 65” class (64.5” diag.), 55” class (54.6” diag.)
  • Acoustic Surface Audio+: With Acoustic Surface Audio+ and Dolby Atmos support, hear true immersive audio with actuators that vibrate to produce sound from the entire screen perfectly matching the action.
  • OLED contrast and colour: XR OLED Contrast Pro and XR Triluminos Pro technologies allow the consumer to feel the beauty of OLED with brightness up to
    110% compared to the previous year’s model – the A80K, immersive depth and realism, pure black, detailed shadows, and billions of accurate colours.

Sony Bravia XR A80L


Pricing and Availability

The new BRAVIA XR TV lineup will be available in Australia from May 2023. Exact pricing on models will be made available upon their release.