Underscoring their commitment to providing smarter and healthier lifestyles and inspiring greatness globally, TCL showcases a diverse range of display technologies at CES 2025.
This includes QD-Mini LED TVs, professional monitors, in-car displays, mobile phones, tablets, smart watches, smart projectors, and RayNeo AR Glasses. Additionally TCL unveils its latest AI advancements in new product categories and a comprehensive smart home ecosystem.
Revolutionising Display Technologies
TCL’s leadership in display innovation is highlighted by its flagship TCL X11K QD-Mini LED TV. This model redefines home entertainment with over 14,000 local dimming zones, delivering breathtaking clarity and visual precision. Enhanced by TCL’s All-domain Halo Control Technology, it offers a truly immersive viewing experience, bringing every frame to life with vivid detail. To complement these visuals, TCL has strategically partnered with Bang & Olufsen, a leader in luxury audio, to deliver their bespoke sound solution, Audio by Bang & Olufsen, which gives the users an experience as captivating as the visuals.
“The X11K is simply the best TV we have ever seen at TCL, and our retailers are so excited about welcoming this into Australia this year,” said Jason Carrick, General Manager – Sales.
This collaboration also extends to the TCL A300 Series TV, a sleek and stylish choice with a premium audio experience. At the TCL booth, the world’s largest QD-Mini LED TV, the 115” QM891G, along with the Q85 Soundbar, is showcased as the perfect companion for large TVs with immersive audio performance. For gaming enthusiasts, the R83 Professional Monitor Series offers pixel-level precision, enhancing immersive gaming and creative excellence.
“We are excited to launch premium monitors knowing that we are one of the world’s largest suppliers of monitor screens,” said Jason Carrick, General Manager – Sales.
These products highlight TCL’s dedication to catering to diverse consumer preferences, from expansive TVs to sophisticated and design-forward solutions.
Pioneering AI-featured and Smart Connectivity
As another highlight, TCL’s flagship TV series is set to integrate Google’s Gemini model, with plans to launch an all-new Google TV with Gemini capabilities in 2025. TCL is also showcasing an interactive demo in a dedicated showroom, unveiling the immersive and intelligent features with the help of the Gemini model on its TV, promising to transform home entertainment.
Leading the Way in Sustainability and Design
TCL’s CES pavilion embodies its commitment to user-centric design and innovation with a natural, stylish, and eco-conscious ambiance. Highlights include eco-friendly remote controls made from recycled tea leaves and cardboard furniture that underscores TCL’s emphasis on sustainable practices. Expanding its vision of intelligent and eco-friendly living, TCL also brings innovative products with smart and sustainable home solutions.
TCL FreshIN 3.0 Air Conditioner redefines cooling with features that promote health, boost energy efficiency, and enhance convenience. Its liftable Fresh Air Inlet brings fresh outdoor air in, removes odours, and increases indoor oxygen levels. The energy-saving technology intelligently adjusts the operation frequency, while Smart Voice Control allows for hands-free operation without an internet connection.
“The TCL FreshIN 3.0 Air Conditioner will be an exciting addition for Australia, when released mid-2025. This third generation Air conditioning system will redefine home comfort by improving indoor air quality, energy efficiency, and smart home features.” said Martin Patience, Business Manager – Air Conditioning.
Global Partnerships and Excellence
Partnering with top-tier sports and entertainment IPs worldwide, TCL demonstrates its innovative energy to younger generations. At CES 2025, TCL highlights its partnership with the NFL, the most-watched sports league in North America, with the NFL Hall-of-Famer Charles Woodson engaging with onsite fans to strengthen connections between TCL and its audience.
TCL’s deep and vibrant engagements with local communities and global partners have earned widespread consumer recognition, as reflected in its 2024 performance—ranking second globally and in North America for TV shipments during the first three quarters of the year.
