The 2025 range of AI PCs from Asus has launched in Australia and New Zealand. With the game-changing hero model, the Asus Zenbook A14 leading the charge as the world’s lightest Copilot+ PC laptop, providing Aussies with the ability to unload, unplug and unlimit their daily PC experiences.
Designed for Modern Day Lives
With nearly half of Australians (45%) embracing hybrid work, the demand for technology that keeps up with an untethered lifestyle has never been greater. When looking at buying preferences, 45% of internet users say battery life is the most important factor when purchasing a laptop, second only to cost. From durability and performance to battery life and user-friendliness, the perfect laptop must excel in every aspect – whether you’re a content creator, office professional, or student.
Enter the ASUS Zenbook A14: a game-changing laptop with an incredible up to 32-hour battery life1 powered by the ultra-efficient Snapdragon X Series AI-enabled processor. Designed for life on the move, its lightweight sub-1kg chassis and sleek Ceraluminum finish delivers style without compromise. With Copilot+ PC optimisation enhancing users’ productivity and creativity, the Zenbook A14 is designed to keep you powered throughout the day, whether at work, on the move, or at home.
Entertainment shines with the vibrant FHD ASUS Lumina OLED display and immersive super-linear speakers that bring every scene to life. Your security is in safe hands with the Microsoft Pluton processor and Windows passkeys, safeguarding your data with ease. Thanks to AI-powered features like the AI IR Camera for seamless facial recognition, Adaptive Lock, and Adaptive Dimming, your privacy and convenience are always top priority. The ultra-slim design, powerhouse performance, and smart features, mean the Zenbook A14 redefines portable computing.
Bradley Howe, Head of Consumer, Systems Business Group, ASUS Australia, comments: “In 2024, ASUS led with the most comprehensive AI laptop range in the market; this year we are not slowing down. The Zenbook A14, along with the full Copilot+ PC lifestyle range, combines cutting-edge performance and creativity, offering the highest standard of technology specification for all. Designed to meet consumers’ needs for now and into the future, from power, weight, design, AI and user experience, it’s great to launch these game-changing laptops in the market for Australians to benefit from.”
Unload: The Ultimate On-the-go Experience
Weighing in at 980g, this featherweight champion packs a punch. The Zenbook A14, with its sub-1kg minimalist all-Ceraluminum chassis redefines portability. Sleek and durable, it sets a new benchmark for ultraportable Copilot+ PCs, effortlessly elevating your on-the-go lifestyle and making it the perfect choice for frequent travellers who need style and performance without the baggage.
Crafted from the innovative Ceraluminum, an ultra-durable material that’s 30% lighter and three times stronger than anodised aluminium. The Zenbook A14’s minimalist design is complemented by a nature-inspired colour palette, reflecting the much-loved timeless style of the Zenbook series.
Tested for real-world durability with rigorous lab testing, the Zenbook A14 resists scratches, shocks, and wear. The material is tested inside a rotating drum with keys and coins mimicking extreme daily wear. Friction is applied 18,000 times in the same place to ensure no colour fade, and the laptop is dropped from a 50cm height to ensure shock resistance and peace of mind. This laptop is lightweight, durable and tough enough to go the rounds and keep up with your on-the-go lifestyle.
Unplug: Freedom to Unlock a Working Style That Suits You
The Zenbook A14 offers freedom from the charger with an incredible up to 32-hour battery life, powered by the energy-efficient Snapdragon X Series processor and a high-capacity 70Wh battery, powering you through a multi-day working schedule.
The Zenbook A14’s innovative thermal solution keeps things cool and quiet, during even the busiest of days. With dual lightweight fans, heat pipe, and whisper-quiet 0dB mode, it optimises key component placement to deliver a powerful consistent performance up to 45W TDP without the noise, even when unplugged.
Whether on a long flight, road trip, or packed with meetings, it keeps up with you, offering consistent performance even when unplugged. The perfect travel companion provides both power and peace of mind.
Unlimit: Removing Boundaries With Performance
The Zenbook A14 is designed to make you feel limitless and seamlessly supported by technology in your day to day, offering a user-centric design with exceptional performance wherever you go. Whether you’re streaming videos, launching apps quickly, or seamlessly switching between tasks – be it work, entertainment, or anything in between – this device keeps you ready for anything. Powered by Qualcomm’s Hexagon NPU with 45 TOPS (Tera Operations Per Second), it enhances AI-driven experiences on Copilot+ PCs, delivering real-time insights and optimised performance.
Bradley Howe, Head of Consumer, Systems Business Group, ASUS Australia, expands: “At ASUS, we are committed to pushing the boundaries of design and keeping innovation at the heart of everything we do. With the launch of our new 2025 AI PC Range, we’re thrilled to bring cutting-edge, AI-driven technology to Australians, redefining the future of personal computing, enhancing user experiences, and empowering the dynamic, on-the-go lifestyles of individuals across Australia.”
“As AI adoption continues to grow, reports indicate that 74% of Australians are leading the way in using AI software as an essential tool in workplaces and at home to improve productivity and save time for more rewarding aspects of work or hobbies.”
“For consumers looking to capitalise on the benefits of AI, you need a powerful machine to unlock AI use, and now is the perfect time for Australians to upgrade to an ASUS AI PC to experience fast, intelligent, and high-performance computing to support their on-the-go lifestyle.”
Security
Security is a growing concern for Australians with three-quarters of Australians (74%) more concerned about the safety and security of their online data than they were 12 months ago. The Zenbook A14 reflects this with smart privacy features, including the Windows passkey feature that offers an additional layer of login security. Adaptive Lock and Adaptive Dimming to secure sensitive information when users step away from the laptop, and a Microsoft Pluton security chip for that additional layer of hardware protection for peace of mind.
Comfort
The design doesn’t stop there. Designed for comfort on the go, the A14 features an enlarged touchpad featuring Smart Gesture and smooth, smudge-free keycaps on the well-spaced keys, boasting a 1.3mm travel, and easy connectivity with all the I/O ports you need. The ASUS EasyLift hinge means stable, wobble-free screen opening and balanced weight distribution for off-desk working comfort.
Visual & Audio
The 14-inch FHD OLED NanoEdge display offers stunning visuals with vibrant colours and deep contrasts, while the Snapdragon Sound delivers immersive audio through two powerful speakers with high-resolution audio for rich, detailed 24-bit / 192kHz sound. The system offers ultra-low latency to ensure the audio syncs seamlessly with visuals and advanced noise cancellation to ensure clear voice calls wherever you connect.
Pricing and Availability
Those wanting to unload, unplug and unlimit, ASUS Zenbook A14 and the Vivobook 14 and 16 are available at major participating retailers, both in-store and online.
Depending on the specs, the Zenbook A14 range from A$2,399 to $2,999. The Vivobook range from A$999 at the entry level to A$2,999 for the top of the range.
Specifications
ASUS ZenBook A14 (UX3407)
CPU : Snapdragon® X Elite Processor / Snapdragon® X Processor
Display: 14.0-inch, FHD (1920 x 1200) OLED 16:10 aspect ratio, 600nits HDR peak brightness, 100% DCI-P3 color gamut, 1,000,000:1, VESA- certified DisplayHDR™ True Black 600, 1.07 billion colors, 70% less harmful blue light, TÜV Rheinland-certified, SGS Eye Care Display, Non-touch screen, 90% screen-to-body ratio
Operating system: Windows 11 Home / Pro
Graphics: Qualcomm® Adreno™ graphics
Main memory: Up to 32GB LPDDR5x 8533 MHz RAM
Storage: Up to 1TB PCIe® Gen 4 SSD
Connectivity: Up to WiFi 7 (802.11be), Up to Bluetooth® 5.4
Camera: FHD AI IR Camera w/ ACS
I/O ports: 2 x USB4® (supports DisplayPort + Power Delivery) , 1 x USB 3.2 Gen 2 Type-A, 1 x HDMI® 2.1 TMDS, 1 x Audio Jack, Touchpad, Enlarged touchpad with Smart Gesture support
Audio: 2 built-in super-linear speakers, Smart amplifier technology Dolby Atmos® certified
Battery : 70Wh
AC adapter: 65W adapter
Adapter Output: 5V~20V, 65W
Adapter Input: 100~240V AC, 50 / 60Hz universal
Dimensions: 31.07 x 21.39 x 1.34~1.59cm
Weight: 0.98 kg
