NEC's just broken some new ground with the Medias X, the world's first liquid-cooled smartphone that was launched as part of DoCoMo's summer lineup. Rather than being aimed at the propeller-heads usually associated with that tech, though, NEC and DoCoMo are marketing it towards women in the same patronizing manner as the infamous HTC Rhyme and Fujitsu Arows Kiss F-03D. That aside, cooling for the quad-core Snapdragon 600 CPU works via a liquid-charged tube from the processor to a graphite "radiator" along the system board that disperses heat. We're not exactly sure why the phone needs it, though, as the rest of the specs don't exactly scream overheating: Android 4.2, a 4.7-inch 720p display, LTE and a 13.1-megapixel Exmor RS camera. Though NEC claims the phone runs much cooler than a standard model (see the graphic after the break), we haven't heard too many complaints about hot phones lately -- but perhaps we're hanging with the wrong crowd.