In June Paramount and Regal Theaters tried out a $50 “Mega Ticket” promotion for World War Z, and this month Warner Bros. is testing out a similar package in Canada for Pacific Rim. Available at Cineplex theaters, it lets moviegoers pre-buy a digital Ultraviolet copy of the movie for $19.99 ($24.99 in HD) that’s promised to arrive before anyone else can get it, plus 725 points for its loyalty program and some exclusive extra content, all viewable on the CineplexStore website. Unlike the WWZ promo this doesn’t include an early screenings before the movie’s July 12th release, but it does mean any ticket can be upgraded to the “Super Ticket” package. That the flick was shot in Toronto probably has a lot to do with the location for the offer, although it’s hard to say what’s needed to convince viewers to check out an action movie already getting glowing reviews from Hideo Kojima and Kanye West. Of course we’ll miss the MegaTicket’s included small popcorn ($75 value!), but this could be getting closer to a decent proposition — what price would convince you to combine your movie ticket / home video copy in one purchase?
Filed under: Home Entertainment, HD
Via:Company Town, THR
Source:Cineplex
