Even as we await next generation consoles, Sony is extending the battlefield for the current generation by focusing on Brazil. In an event today it announced that for the first time it will be building PlayStation 3s locally in Manaus, a move executives stated will inject $300 million into the local economy and drive "significant" price reductions in the region. Brazilian gamers can also expect more game release support, with news that The Last of Uswill have a localized version available simultaneous with the worldwide launch, and GTA V will be the first game in the series to include Brazilian Portuguese localization. That's a major shift for the area, especially considering the PlayStation 2 (yes, that's a 2) only officially launched in Brazil in 2009. As the company extends its "Viva Em Estado Play" marketing campaign, it will also offer a 250GB PS3 bundled with God of War: Ascension for R$1,099, and is running a contest to win the first Brazilian-built PS3.