Opening the door to a new premium era, the latest motorola edge devices, motorola edge 50 pro and motorola edge 50 fusion, and expanding its device ecosystem with the announcement of the new moto buds+ with Sound by Bose.
Bringing to life what truly matters in a world-class smartphone, the edge 50 pro and edge 50 fusion bring a smarter combination of style and intelligence, delivering an elevated design and an advanced camera system packed with AI-powered enhancements. Motorola is also introducing a limited-edition, Italian handcrafted pearl polymer finish for the first time in the motorola edge 50 pro.
Kurt Bonnici, Head of Motorola, Greater Asia Pacific said, “Motorola’s mission is to bring meaningful technology to consumers, and with the motorola edge 50 pro and motorola edge 50 fusion, we are proud to introduce AI-powered experiences and a beautiful design aesthetic. Consumers can also take advantage of our new moto ai features and Google Photos Auto Enhance to explore new ways to get creative.
“Continuing to build on our global category exclusive partnership with Pantone in the smartphone category, we are introducing the world’s first smartphone with Pantone Validated cameras and displays on our new edge devices. We are thrilled to be leading the industry in delivering authentic colours and enabling consumers to capture the world as they see it and share in the full spectrum of real-world Pantone Colours.”
The motorola edge 50 pro (RRP $999) arrives with beautifully contoured edges and a sandblasted aluminium frame. It comes with a vegan leather finish in two colourways – Black Beauty and Luxe Lavender, or a special edition pearl finish in Moonlight Pearl. The motorola edge 50 pro in Moonlight Pearl has been specially handcrafted in Italy, meaning every device features a unique pattern. This one-of-a-kind artistic touch is inspired by Motorola’s flagship design aesthetic and the brand’s understanding of the consumer’s need to combine design with function, and desire for personal expression. Soft and smooth to touch, this lightweight design also has IP68 underwater and dust protection2 giving users peace of mind when they are out and about.
moto ai & Pantone Validation: revolutionising the smartphone camera experience
With an increased focus on image and video, the motorola edge 50 pro is packed with a complete camera experience, from camera activation using moto gestures, to cutting edge hardware, a new AI-powered Photo Enhancement Engine, and colour validation image edition capabilities.
The 50MP main camera features the widest aperture available in a smartphone (f/1.4), letting in 64% more light4 for better low-light performance and a soft naturally-blurred background. The 10MP 3x telephoto camera with optical image stabilisation (OIS) enables users to capture subjects far away in great detail, so you can see the scene clearly from 3x the distance with optical zoom, or use Super Zoom for 30x the distance. Users can also take their content creation to the next level with a 50MP front-facing camera – one of the highest resolution selfie cameras available on a smartphone.
- Equipped with moto ai, the motorola edge 50 pro introduces a suite of AI camera capabilities, including:
- Adaptive Stabilisation: Uses AI to determine the speed of movement while filming, and dynamically adjusts the stabilisation level for the best results
- Auto Focus Tracking: Provides sharp, clear videos by using AI to keep the subject in focus even as it moves through the frame
- Long Exposure mode: Enables users to capture creative motion with a single tap with no professional equipment needed
- Action Shot: Automatically increases and adjusts the shutter speed based on different lighting conditions. Using AI, the camera improves the details when light levels are poor and noise is high
Consumers can record candid moments effortlessly with Motorola’s most impressive cameras yet. With Style Sync, users can extend personal style to their device by capturing and uploading a picture of their outfit, or an interesting pattern, to generate wallpapers and device themes.
In a future update, users will also be able to access even more enhanced AI editing tools, directly on their smartphones through Google Photos, Motorola’s native gallery application for photos and videos. These features include Magic Editor, Magic Eraser, Photo Unblur, and more.
The motorola edge 50 pro is also the world’s first smartphone with a Pantone Validated camera and display developed in conjunction with Pantone colour scientists. Confidently capture and view the world exactly as you see it with Pantone Validated colours and skin tones. Every Pantone Validated device has met Pantone’s evaluation and grading criteria by authentically simulating the full range of real-world Pantone Colours. Additionally, Pantone SkinTone Validation assures that what users capture with the camera, or see on the display, truly represents the vast authentic spectrum of human skin tones.
Experience entertainment at its best
The motorola edge 50 pro provides consumers with a cinematic experience on a nearly borderless 6.7″ pOLED display, Super HD (1220p) resolution and a 144Hz refresh rate. Enjoy an unparalleled audio experience with support for Dolby Atmos immersive sound through the device and Dolby Head Tracking5 when paired with moto buds+. The motorola edge 50 pro features two large stereo speakers for a crisp and clear sound, while Snapdragon Sound technology ensures a seamless Bluetooth audio experience free of lag or glitches.
The motorola edge 50 pro offers premium performance powered by the Snapdragon 7 Gen 3 Mobile Platform, delivering smooth gameplay, fast refresh rates, high-resolution videos, lightning-fast file transfers, and more. Users can also experience effortless multi-tasking with up to 12GB of RAM6, while up to 256GB of storage provides ample space to store all your videos and images. The motorola edge 50 pro is packed with 125W TurboPower charging capabilities, giving you power for the day in just five minutes. Enjoy this plus blazing-fast 50W TurboPower wireless charging capabilities, so you can fuel up without the hassle of cords and cables.
The motorola edge 50 pro will arrive with Android 14 and offer 3 OS updates, 4 years of bi-monthly security updates and 24 months of warranty.
The motorola edge 50 fusion (RRP $599) brings premium features to a broader range of consumers. Whether it’s a student heading to class or a busy professional on the go, the edge 50 fusion’s vibrant colours and ultrathin, contoured design make it the perfect companion. Users can choose from an elegant Forest Blue colourway, or Marshmallow Blue with a vegan leather backing, or even Hot Pink which uses an even finer pattern in its finish that makes it feel like vegan suede. With an IP68 rating and Corning Gorilla Glass 5, the edge 50 fusion is resilient against dust, water, and accidental drops.
From photography enthusiasts to anyone who loves capturing memories, the motorola edge 50 fusion’s camera system ensures every shot is a masterpiece. Featuring a 50MP main Ultra Pixel camera with a Sony sensor and Optical image stabilisation (OIS), this device ensures high-speed capturing with minimal noise and blur, even in challenging lighting conditions. Expand perspectives with the 13MP ultrawide camera and get up close with integrated Macro Vision. For selfies that stand out, take advantage of the 32MP front camera with Quad Pixel technology for improved low-light sensitivity. Motorola has also teamed up with Google Photos to bring Auto Enhance capabilities, automatically improving colour and lighting after you shoot.
The motorola edge 50 fusion’s stunning 6.7″ Full HD+ endless edge pOLED display meets cinematic standards for colour range, brightness, colour accuracy, and contrast level, everything looks exactly as it should. It also supports over a billion shades of true-to-life colour with improved brightness and contrast. This is bolstered by an incredibly fluid 144Hz refresh rate10, ensuring seamless movement and smooth transitions whether you’re watching a movie or playing your favourite games.
Pairing perfectly with its display quality, the device’s audio system delivers Hi-Res10 certified sound, stereo speakers and boasts support for Dolby Atmos for immersive audio that reveals greater depth, clarity, and details across users’ favourite entertainment, whether enjoyed over wired or wireless headphones.
Leave any worries about power behind with a massive 5000mAh battery, and when it’s time to refuel, 68W TurboPower charging can give you power for the day in just 15 minutes of charging.
The motorola edge 50 fusion will arrive with Android 14 and offer 3 OS updates, 4 years of bi-monthly security updates and 24 months of warranty.
In addition to the edge 50 series, Motorola is proud to introduce the new moto buds+ with Sound by Bose (RRP $249). The new earbuds will bring a more seamless, immersive experience to the Motorola ecosystem, featuring Hi-Res Audio, and Dynamic Active Noise Cancellation, all wrapped up in a modern, water-repellent design.
Motorola and Bose, two iconic brands with a shared commitment to innovation, worked together on the new Sound by Bose, moto buds+. They leverage Bose’s expertise to deliver an unmatched experience for users, with impressive Active Noise Cancellation and EQ tuning for amazing high-quality audio on the go. The moto buds+ are also compatible with Dolby Head Tracking when paired with the motorola edge 50 pro, giving users a more natural and multidimensional sound experience by recalibrating the sound as they move their head. When paired with their favourite entertainment in Dolby Atmos, users can enjoy an amplified sound experience with greater clarity, detail, and depth.
Charge faster and play longer with moto buds+. Users can enjoy up to eight hours of playtime with a single charge, and when you need to refuel, get up to three more hours of listening with just 10 minutes of charging. Wireless charging capabilities also mean consumers can recharge without cables or wires.
New Motorola UX and Software Features
The motorola edge 50 family puts ease of use, personalisation and security at the forefront. Hello UX, a newly designed interface, makes it easier for users to customise their devices for a more intuitive and personalised experience. When safety and security is front of mind Family Space can create a safe digital environment for kids to learn and play and while also enabling the device owner to manage all their security settings in one place via Moto Secure.
With motorola edge 50 family Hello UX continues to evolve, becoming more assistive with moto ai. Whether one is tech-savvy or a first-time smartphone owner, Hello UX makes it easy for users to navigate their device, find what they’re looking for, and do more in less time. They will be able to swipe up in the app tray to search for on-device apps, contacts, and settings – and, coming soon, users will be able to use the same search function to access even more information off their device with the help of web search and generative AI.
The motorola edge 50 family also arrives with Smart Connect, a new software application that integrates the Lenovo and Motorola ecosystems, creating a unified and seamless multi-device experience. Make calls, send texts, and share files effortlessly between Lenovo and Motorola devices, including laptops, tablets15 and smartphones. Users can also easily amplify everything displayed on their phones onto a bigger screen for more space to work and play.
Availability
motorola edge 50 pro is now available in Luxe Lavender and Black Beauty in a vegan leather finish at JB Hi-Fi, Harvey Norman, Bing Lee, Officeworks, Amazon and motorola.com.au for RRP $999. The motorola edge 50 pro is also available in a limited edition Moonlight Pearl online at JB Hi-Fi, Harvey Norman and motorola.com.au from 23 May.
motorola edge 50 fusion will be available at the end of May in Hot Pink in a vegan suede finish, Marshmallow Blue in a vegan leather finish and Forest Blue at JB Hi-Fi, Harvey Norman, Bing Lee, Officeworks, Amazon and motorola.com.au for RRP $599.
moto buds+ will be available in Forest Grey and Beach Sand at motorola.com.au for RRP $249. To celebrate the launch of the motorola edge 50 pro and moto buds+ in Australia, customers who purchase a motorola edge 50 pro from any retailer in Australia will get a bonus pair of moto buds+ featuring Sound by Bose in the Forest Grey. Customers can redeem their gift on or before 31 May 2024 via motorola.com.au with their handset IMEI number and proof of purchase.
