According to IGEA Report 2022, approximately 8.6 million households in Australia and New Zealand actively engage in gaming.
Optus and Pentanet Limited have announced the signing of a strategic partnership to deliver the NVIDIA GeForceNOW cloud gaming service to Optus customers, to provide an unparalleled cloud gaming adventure for Aussies.
Cloud gaming is an emerging segment of the multi-billion-dollar global gaming market which delivers customers a more flexible and convenient solution for gaming in the home and on the go. Cloud gaming requires high speed, low latency connectivity and is a key consumer use-case for 5G.
Optus customers will gain premium access to Pentanet’s services through an exclusive telco partnership with NVIDIA GeForce NOW cloud gaming service, which will be integrated into the Optus SubHub subscription management platform.
This collaboration will provide Optus SubHub customers with a revolutionised gaming experience by delivering one of Australia’s most powerful 5G enabled cloud gaming systems with cutting-edge technology and unmatched performance. The service will be available to Optus customers later this year via Optus’ SubHub platform.
This collaboration will provide Optus customers with the simplicity and flexibility of a cloud gaming experience, underpinned by the superior performance of the Optus 5G network and enhanced by innovative Optus Living Network features.
Matt Williams, Optus Managing Director of Marketing & Revenue said, “Our mission is to break down the barriers to gaming and offer our customers the freedom to play anywhere and anytime. Cloud gaming is an ideal example for 5G in the home and on the go, given the need for high speed, low latency connectivity, and we are excited that we will be able to offer that to our customers very soon.”
Stephen Cornish, Pentanet Managing Director said, “This is a big step towards solidifying our position in the gaming market, being the wholesale digital distribution channel for GeForce NOW in our territories. I’m looking forward to working closely with Optus and putting this game changing platform into the hands of new users.”
Pentanet and Optus will work towards a program that enables a superior experience for GeForce NOW users, with a specific focus on 5G and the GeForce NOW user management platform, CloudGG. The service will be available to Optus customers from the second half of 2023.
Through this agreement, GeForce NOW will be integrated into the Optus SubHub subscription management platform, enabling access for Optus’ customers in Australia.
