Midea continues their expansion in Australia, with the launch of their new Space Master refrigerator range.
The new range features significantly larger internal capacity than other models with a similar size footprint to address the changing needs of Australian homes.
Midea’s Space Master technology comes in the form of a 20% thinner fridge wall utilising proprietary SlimFoam Technology and CompactCore Design. It means that in internal space for the Quad Door model is maximised to a massive 706L capacity with dimensions offering traditionally 550-650L capacity in other models, easily accommodating two weeks’ worth of bulk groceries and stacked meal prep containers.
It also featuring an Infinite Door Bin and Shelf System for flexible internal organisation, Vario Zone temperature control to keep food fresher longer and an Auto Ice function, the Midea Space Master Range is designed with space, flexibility and convenience at its core.
The launch comes at a time when Australians homes are changing, with one in five Australians now living in a multigenerational household, a figure which increases in capital cities as adult children stay home longer2. Research also reveals that 33% of Australian households own two or more4 refrigerators due to capacity needs, even though energy costs and food waste continue to be major costs for Australian families. The rising cost of eating out also means that many Australians are turning to entertaining at home and meal prepping, all of which puts the squeeze on fridge space for the average Australian household.
“The new Space Master refrigerator range brings to life our commitment to deliver features that make a meaningful difference in the daily lives of consumers. At a time when Australians are entertaining more, meal prepping more and needing to fit more food in the fridge that will last longer, we are excited to introduce cost-efficient solutions that make everyday living easier, more organised, and more cost-effective.” said Christie Yuen, Head of Marketing for Midea ANZ.
Minimising food wastage is a key pillar of the Space Master design as Australian households waste about 2.5 million tonnes of food each year3. Equipped with Platinum Fresh Purification advanced air filtration to eliminate bacteria and unwanted fridge odours, the new range keeps ingredients fresher for longer. Midea’s innovative Vario Zone also allows users to customise internal temperatures across three flexible cooling modes via their phone with SmartHome connectivity. Whether storing meat, drinks, or fresh produce, the Vario Zone keeps food at its ideal condition, preserving freshness for longer.
When it comes to daily operation and accessibility, the two models in the range offer distinct design layouts tailored to consumer habits. The Midea 706L Quad Door Fridge is built for ultimate layout flexibility, featuring the Infinite Shelf and Infinite Door Bin systems – fully movable components that slide and adjust effortlessly to make room for awkwardly shaped groceries or large entertaining platters. It also keeps daily hydration seamless with an integrated, refillable Built-In Water Pitcher tucked neatly inside the door alongside an Auto Ice Maker that creates fresh ice daily.
The Midea 706L Quad Door Fridge offers more substantial temperature regulation with a Multi-Air Flow system, which circulates cool air evenly through multiple air ducts to eliminate warm spots and maintain a perfectly consistent temperature. Both models include an Interactive Door Handle Light that automatically illuminates as you approach for added comfort.
Meanwhile, the Midea 700L Side by Side Fridge focuses on streamlined, organisation and energy efficiency, with its Scientific Storage Layout and signature Inverter Quattro technology that keeps food fresh and energy bills low.
Midea Space Master 706L Quad Door Fridge – Key Features At a Glance
- Space Master: Combines a smart internal layout with practical innovations to deliver more storage within the same kitchen footprint, making everyday food storage simpler and more organised.
- Vario Zone Temperature Control: Customises temperatures across three flexible cooling modes to keep meat, drinks, fruits, and vegetables stored at their ideal conditions for longer freshness.
- INFINITE Shelf Adaptability: Features adjustable, movable shelving that easily adapts to different storage needs, providing flexible space for groceries or special occasions.
- Built-In Water Pitcher: Offers chilled, filtered water anytime through an integrated, refillable pitcher conveniently stored inside the fridge for easy access.
- Auto Ice Maker: Automatically produces fresh ice daily to ensure you are always prepared for guests, gatherings, or everyday refreshment.
- INFINITE Door Bin: Utilises a movable storage bin that adapts to different setups, helping you effortlessly organise bottles, jars, and everyday essentials.
- Multi-Air Flow System: Circulates cool air evenly through multiple air ducts to maintain a consistent temperature throughout the refrigerator, keeping food fresher for longer.
- Platinum Fresh Purification: Employs an advanced filtration system to minimise unpleasant odours and maintain a clean, fresh environment for food preservation.
Midea Space Master 700L Side by Side Fridge – Key Features At a Glance
- Space Master Design: Optimises the internal layout to provide more food storage within the same kitchen footprint, making everyday storage simpler and more efficient.
- Vario Zone Flex-Cooling: Customises temperatures across three flexible cooling modes to keep meat, drinks, fruits, and vegetables stored at their ideal conditions.
- Platinum Fresh Purification: Utilises advanced air filtration to reduce fridge odours and eliminate bacteria, ensuring a clean and fresh preservation environment.
- Interactive Door Handle Light: Activates automatically as you approach to light up the handle, giving you clear visibility and easy access even in the dark.
- Scientific Storage Layout: Features multiple spacious shelves, drawers, and versatile door bins designed for easy organisation and effortless daily access.
- Inverter Quattro Technology: Delivers stable cooling performance with lower noise and improved energy efficiency, keeping food fresher while reducing power consumption
Pricing and availability
The Midea Space Master 706L Quad Door Fridge is now available at Bing Lee with a recommended retail price of A$1,899.
The Midea Space Master 700L Side by Side Fridge is now available at Bing Lee with a recommended retail price of A$1,399.
