Times are tough and we are all looking for ways to save a buck, preferably without losing our sanity trying to figure out how. Exetel drops a massive announcement and are culling plan-xiety, dropping all plans and replacing them with the One Plan to rule them all.
“The telco industry has delivered confusion disguised as control. Way too many plans and too much jargon. And not fast or simple enough. Exetel is changing that today,” says Mehul Dave, Group Executive, Consumer, at Exetel’s parent company, Superloop.
Dave is leading the charge against the pitiful mess of promo periods, plans, and tiers.
“If you see through all the plans and promo periods and that whole game of intentional confusion and you just want fast, reliable internet – this is for you. It’s 80 bucks. 500 Mbps. No gimmicks,” says Dave.
Exetel’s ‘One Plan’ launches today offering customers with an FTTP or HFC connection 500Mbps download speeds, TES 500/40 Mbps at the flat rate of $80 per month. No promo periods, which means no price hikes after six months.
One Plan is everything you’ll ever need and nothing you don’t. Of course, if you like that kind of thing, you can game some extra perks – Refer a Friend, where you and your friend both get $1 off your monthly bill for as long as you both stick with us, ‘Warp Speed’ upgrades to 1GB speed, TES 811/42 Mbps for a day for an extra $1, or the ability to Hibernate your internet while you travel. But all you really need to know is that it’s fast, reliable, good value internet.
It should come as no surprise that Exetel is taking this hardline approach to calling out the category and finding new ways to deliver ‘net. Owned by Superloop, one of the fastest growing ISPs in Australia with a stated goal of
‘Refreshing the internet’, Superloop and Exetel regularly thumb their nose at industry norms.
“At Superloop, we pride ourselves on being actual disrupters and genuine innovators. Our people are motivated by a common ethos: we work harder for our customers than anyone else. And that’s not a slogan in an ad – that’s our internal core belief,” says Superloop CMO, Ben Colman.
“We don’t just copy what everyone else is doing. We lead. And that’s what a super internet provider does – matches the energy and the ‘anything is possible’ attitude of the internet and goes and invents better ways of delivering what our customers want – fast, high-speed, reliable internet full stop,” says Colman.
All the details here on their website, it looks pretty compelling!
