Anker has used IFA 2026 to announce one of the biggest changes in its almost 15-year history, bringing its various consumer brands together under the Anker name.
That means the familiar eufy, soundcore, SOLIX and eufyMake names will gradually become part of the broader Anker brand rather than operating as distinct brands of their own.
It’s not happening overnight, particularly here in Australia and New Zealand. Or, as Rachel Hunter once famously told us, “It won’t happen overnight, but it will happen.”
Existing names such as eufy and soundcore will initially appear alongside Anker, with new products leading the transition before existing products follow.
Importantly, Anker says the change won’t affect existing warranties, customer support or service.
The company argues that the lines between its various categories are increasingly disappearing as AI, robotics, local computing and connected-home technologies converge.
“Category brands made sense when categories were separate. They no longer are,” said Anker founder and CEO Steven Yang.
Going forward, Anker’s products will broadly sit under two umbrellas: Anker For You, covering charging, audio, personal health and creative products, and Anker for Home, encompassing security, robotics and home energy.
Anker MindBase wants to become the brain of your smart home
Potentially more interesting than the branding exercise is Anker MindBase, a new local AI hub designed to connect and manage devices around the home.
Rather than relying entirely on cloud services, MindBase runs its AI processing locally and can also keep household data stored within the home.
There are three main pieces to the system.
EasyOmni Link provides connectivity between Anker products and Matter-compatible third-party devices, while also working alongside Apple HomeKit, Amazon Alexa, Google Assistant and Home Assistant.
TrueSmart Agent provides local AI processing using a built-in AI Core compute card. Anker says different agents can handle particular functions around the home, including NAS and security duties.
Finally, EverSafe Memory provides up to 48TB of expandable local storage for photos, recordings and other household data.
The first product built around the platform will be the Anker MindBase Security Kit, which is due to arrive locally in 2027.
Anker is also introducing the eufy TrackLight Cam S1, combining an auto-tracking light with a 4K telephoto camera, alongside the Video Doorbell S4 with a 180-degree panoramic field of view.
The accompanying Smart Security Shield uses dual 180-degree radar to detect approaching people, while Anker’s DSKey technology is designed to identify recognised friends and family from up to 30 metres away.
MindBase will also work with many existing eufy security products, while owners of the current eufy HomeBase S380 will be able to transfer existing footage to the new platform.
eufy’s robots aren’t going anywhere either
Despite the branding changes, Anker has plenty happening in the robotic cleaning space.
The upcoming Anker eufy Robot Vacuum Omni E35 offers 35,000Pa of suction alongside the company’s HydroJet 2.0 self-cleaning roller mop system.
Interestingly, Anker says it has received TÜV certification as a “Maternal and Infant Cleaning Robot”, covering areas including bacterial elimination, noise, cleaning performance and self-cleaning.
It’s scheduled for an Australian launch in late 2026.
Outside, there’s the Anker eufy Robot Lawn Mower S2 Max, the first robotic mower Anker says it has developed entirely in-house.
The S2 Max doesn’t require boundary wires or an RTK base station and uses an automatically extending cutting arm to provide edge-to-edge mowing.
All-wheel drive is designed to tackle slopes of up to 80%, or around 38 degrees, while its claimed coverage extends to a whopping 15,000 square metres.
That’s rather more lawn than most of us are dealing with.
The S2 Max is expected to launch around the middle of 2027.
soundcore gets a new generation of AI-powered audio
Audio is another major part of Anker’s IFA announcements, with the company’s THUS AI chip making its way into a broader range of headphones and earbuds.
The AeroClip 2 Pro uses an on-ear clip design and introduces AI Voice Recording, allowing it to capture meetings, calls and conversations before producing transcripts and summaries.
The Space 2 Pro takes the technology into an over-ear design, with a claimed 30 hours of battery life with active noise cancellation enabled and 60 hours with ANC switched off.
Meanwhile, the Liberty Buds 2 use an eight-sensor array for calls and 9.2mm drivers for audio.
Anker is also expanding its sleep audio range.
The Sleep 4 and Sleep 4 Pro build upon its existing sleep earbuds, with the Pro adding PPG, heart-rate and HRV monitoring. Its BioSync system can then dynamically adjust audio based on that data.
For people who don’t particularly fancy sleeping with earbuds jammed in their ears, there’s another option.
The new SleepLab and SleepLab Pro are Anker’s first sleep-focused bedside speakers. SleepLab Pro uses 60GHz radar to monitor heart rate, breathing and sleep stages without requiring the user to wear anything.
Of course Anker hasn’t forgotten about chargers
Charging is where Anker started, and naturally there are a few new toys coming there as well.
The Anker MagGo Power Bank Pro 2 supports 25W Qi2.2 magnetic wireless charging and incorporates something you don’t normally expect to find inside a power bank: a cooling fan.
Anker claims it can take an iPhone 17 Pro to 50% in 25 minutes while keeping temperatures below 36 degrees Celsius. A built-in display shows charging power, temperature and remaining charging time.
There’s also the Anker Laptop Charger Pro, which attempts to identify the connected laptop and tailor charging accordingly.
Anker claims 100% recognition for Macs and more than 90% for Windows laptops. A Care Mode can apply an 80% charging limit, while the accompanying desktop application provides firmware updates and monthly battery-health reports.
Its 100W GaN charger is claimed to fully charge a supported laptop in 55 minutes while being 38% smaller than Apple’s 96W charger.
Finally, the Anker MagStand Charging Station combines a 25W magnetic charging pad, retractable cable and hidden USB-C connection into a single bedside unit.
It also includes active cooling and a Care Mode designed to manage overnight charging so your phone reaches full charge around the time your alarm goes off.
Anker is also getting into hearing aids
One of the more unexpected announcements from IFA is Anker’s move into hearing health.
The company says it is developing hearing aids using its THUS AI chip and technology derived from its existing audio products, including noise reduction, battery life and fast charging.
For now, that’s about all Anker is saying, with further details promised in the coming months.
Between the brand consolidation, MindBase, local AI, new robots, sleep technology, chargers and an entirely new hearing-health category, Anker’s IFA 2026 announcement is considerably bigger than the usual handful of product refreshes.
The branding change may be what people notice first, particularly as names such as eufy and soundcore have become well established in their own right.
But MindBase could ultimately be the more significant announcement. A locally processed smart-home platform with Matter and Home Assistant support, expandable local storage and compatibility with existing eufy hardware is an interesting proposition.
We’ll be keeping a particularly close eye on that one when it reaches Australia in 2027.
