Western Digital launches a new solution for the growing community of creators around the world: the WD Blue™ SN570 NVMe™ SSD. The new internal flash drive is designed as a powerful solution for upgrading current PCs or optimising a custom build.

WD Blue SN570


According to a recent report, “Cultural and creative industries in the face of COVID-19: an economic impact outlook” published by UNESCO, it is estimated as of January 2021 that 51.2 million people across the globe self-identified as having a career in the cultural and creative industries. With the everchanging definition of “creator” in a technology-driven world, this title now reaches beyond graphic designers and videographers to include content creators, UI/UX designers, artists and illustrators, entrepreneurs and freelancers, engineers, architects, grad students and more.

The report writes that as COVID impact globally, “the cultural and creative industries (CCIs) have been among the first sectors to shut their doors and they will be among the last to reopen. Large parts of the sector depend on human congregation. As a result, venue and site-based activities, such as theatre, live music, festivals, cinemas and museums, have been hit particularly hard. Around the world, the livelihoods of workers in different sectors have been profoundly affected by lockdowns and physical distancing measures. The creative ecosystem, which combines a handful of multinational conglomerates with a multitude of freelance creatives and small and medium-sized enterprises, employs a significant proportion of these workers. Many people around the world depend on the cultural and creative industries for their livelihoods. Yet, the often precarious (or non-contractual) nature of their work has made artists and cultural professionals particularly vulnerable to the economic shocks that the pandemic has triggered.

However, creativity does not just pause or get stifled by a pandemic. “Digital adaptation has been particularly strong in the audio-visual industries. In other cultural and creative domains, the pandemic has triggered the emergence of innovative digital production, distribution and consumption patterns.

When crunching large amounts of data on their next passion project, access to fast and reliable storage solutions can greatly improve a creator’s workflow, giving them peace of mind and allowing them to stay in the creative moment. With intense workload demands, today’s creative professionals need technology that empowers their creativity without stress over losing their brilliant work, project bottlenecks or slow storage speeds.

Complex workloads require high performance and reliability, and the right type of storage can help streamline workflows and increase productivity,” said Eric Spanneut, vice president of Client and Enterprise SSDs for Western Digital’s Flash Business unit. “Our new WD Blue SN570 NVMe SSD is built with creators in mind, providing fast speeds, data protection and endurance to support their creative vision.

To keep creators inspired, each new purchase of a WD Blue SN570 NVMe SSD comes with a one-month membership to Adobe Creative Cloud (conditions apply), offering access to some of the world’s best creative apps and services such as Adobe Photoshop, Illustrator, Lightroom, Premiere Pro and InDesign.

Whether at home or on the go, people are creating in ways that demand more and more from their devices,” said Marc Leibowitz, Vice President, Global Strategic Partnerships at Adobe. “By teaming up with Western Digital, we are able to equip creatives with the tools they need to do their best work, wherever and whenever inspiration strikes.”

Spark Imagination with a Purpose-Built NVMe SSD Drive

The new WD Blue SN570 NVMe SSD is designed for endurance, packing high performance into a small-form factor to keep imaginations flowing — all while maintaining low power consumption.

Key features of the new WD Blue SN570 NVMe SSD

NVMe Technology: Create faster while consuming low amounts of power. With read speeds up to 3,500MB/s† (500GB‡‡ – 1TB‡‡ models), systems can run up to 5X faster than Western Digital’s best SATA SSDs.

  • Built-In Support: Work with extra confidence and peace of mind as the downloadable Western Digital® SSD Dashboard helps monitor the drive’s health, available space, temperature and more.
  • Slim Design: Save on space with a single-sided M.2 2280 PCIe® Gen3 x4 NVMe SSD– perfect for building the ideal creation engine, whether it’s a desktop or laptop PC.
  • Reliability: Help protect your content with features like end to end data path protection.


Pricing and Availability

The WD Blue SN570 NVMe SSD is now available for purchase from Amazon, select retailers, e-tailers, resellers and system integrators including PLE Computers, Scorptec, Centre Com, Mwave, JW Computers, Umart Online and CPL. Capacities range from 250GB up to 1TB and start at $69 MSRP (AUD) or $74 (NZD). The device also features a 5-year limited warranty.