We hear it all the time, we live in the digital age. Gen Z are born digital natives. I am sure we have all come across the meme of a cassette tape and a pencil being handed to a Gen Zer. Or the video of a rotary telephone and asking a digital native to make a call.
The news coming out from LASER, Australia’s consumer electronics success story, caught even this digital migrant by surprise. They have revealed today that the top 10 LASER products Australians have purchased via Amazon over the past two months.
While statistics are lies and damn lies, data is just data. And what data is saying is …
Physical media is not dead
From DVD players and Blu-Ray players to CD Walkmans, Australians are still craving ways to watch their favourite DVD and Blu Ray titles and listen to their favourite CDs, and they are going online for the best affordable options. Physical media make up 4 of LASER’s top 10, and the top 3 items sold. This reflects LASER’s sales overall, with physical media still proving extremely popular among Australians.
Affordable Smart home continues to become mainstream
LASER Smart Home smart light bulbs are available online and across traditional retailers for just $10, with Australians trying these for the first time and now returning to expand their smart home network. Priced well under the bigger smart home brands, Australians are embracing smart home technology and feeling comfortable buying this online.
Kids Tech a necessary but quick online purchase
Whether it’s because kids love their audio, or parents love quiet, shopping for affordable kids headphones also features heavily amongst LASER’s most shopped products on Amazon, as a go-to brand for kids tech that keeps smiles on faces without breaking the bank. Further, affordable gaming technology also continues to perform well.
New additions are also gaining traction
Closing off the list is LASER’s new Portable Android Auto and Apple CarPlay touchscreen. With this portable CarPlay touchscreen, drivers can also make ‘dumb’ cars into ‘smart’ cars quickly and easily, enjoying voice commands and convenience no matter what car they drive!
Without further ado, these are LASER’s Top 10 Most-Shopped Products on Amazon citing in this article.
1 LASER DVD Player Multi-Region – HDMI, Composite Video and USB | RRP $49.95 | Currently $36.27
2 LASER CD Boombox with AM/FM Radio | RRP $49.95 | Currently $29
3 LASER Blu-Ray Player with Multi Region HDMI Digital 7.1 | RRP $129.95
4 LASER Headphones Stereo Kid Friendly | RRP $19.95 | Currently $7
5 LASER Smart White Bulb| RRP $11.99 | Currently $10
6 LASER Earbud Headphones | RRP $3
7 LASER Portable Walkman CD/MP3 Player with Anti-Skip Tech & Headphones | RRP $49.95
8 LASER PC Gaming RGB LED Full Size Wired Keyboard | RRP $29.95
9 LASER ANC Kids Wireless Headphones | RRP $29.95 | Currently $20
10 LASER Navig8r Wireless CarPlay & Android Auto Touchscreen | RRP $167 | Currently $143.85
“As a trusted Australian brand, we’re really proud of how we’ve stayed close to Australians wants and needs, able to help them try out new tech for less, at the same time as keeping everyday essentials affordable, accessible and quality assured. Given our position in the market, I believe that our top 10 best sellers on Amazon give an insight into what Australians are really seeking at the moment, and what they are comfortable buying online.” said Chris Lau, Managing Director of Laser Corporation.
“More considered purchases and new technology are more likely to be explored through our traditional instore retail partners, who play a critical role in introducing new technology into Australia. It is also interesting to see how online purchases have changed, as it wasn’t that long ago that our top online sellers were affordable party speakers, soundbars and other AV products.”
